Ecommerce Data Analyst

Ecommerce Data Analyst

Job Description

Join our team as an Ecommerce Data Analyst and help power our digital marketing efforts through customer and performance data. You’ll serve as a key data resource for our ecommerce team, managing first-party data, email and SMS audiences, customer segmentation, advertising data, and product feeds while collaborating with cross-functional partners to support personalized marketing across acquisition, retention, and reactivation efforts.

We’re looking for someone who brings strong technical expertise, a collaborative mindset, and a forward-thinking approach. The ideal candidate is comfortable working with large datasets and eager to use AI and automation to streamline processes, improve productivity, and enhance data quality.

What You’ll Do

You’ll take ownership of key marketing data and processes, helping ensure reliable information is available to drive campaigns, personalization, and performance.

• Own and maintain first-party customer data, including email and SMS audiences, segmentation, targeting criteria, business rules, consent management, and data quality.
• Manage customer data and audience configurations within Bloomreach or similar platforms
• Maintain advertising and performance data, including cost data, integrations, data feeds, and reporting.
• Manage product feeds, tags, pixels, and digital measurement frameworks.
• Write and execute SQL queries to build audiences, validate data, generate reports, and identify trends and opportunities.

Qualifications

What It Takes

Ideally, you’ll have experience working with databases and large customer or performance datasets in an ecommerce, digital marketing, or marketing data environment. In addition, we’re looking for:

• Strong SQL and database skills, including querying, reporting, and data validation.
• Experience with data pipelines, APIs, advertising feeds, and platform integrations.
• Familiarity with customer data platforms, marketing automation, audience segmentation, and email/SMS data governance.
• Experience with product feeds, tag management, or digital measurement tools.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to collaborate effectively with technical and nontechnical partners.
• Experience with Bloomreach, Feedonomics, Tealium, AWS Redshift/S3, or similar technologies is a plus.
• A proactive approach to using AI, automation, and emerging technologies to improve processes and efficiency.

About Us

With over 20 years of experience, Integrated Marketing Solutions (IMS) specializes in managing consumer catalog and direct response mailing lists. As an affiliate of Colony Brands, one of North America’s largest multi-channel, direct-marketing companies, we are proud to be part of a dynamic and innovative industry. At IMS, we promote employee growth through various learning initiatives and programs. Our dedication to employee growth and well-being is reflected in the comprehensive benefits and support programs we offer, ensuring a positive and inclusive work environment for everyone.

Benefits Details

Integrated Marketing Solutions is not just about growing our profits – We are about giving our employees the opportunity for growth and providing a better place to live and work. We also offer our employees many great rewards in addition to monetary compensation:

• Medical/Dental/Vision insurance
• A robust Wellness Program including Onsite Healthcare
• Superb Retirement Plans (401K & a company-funded Pension Plan)
• Extensive Paid Time Off (PTO) benefits
• Seven 4-day work weeks in the summer months to give our employees additional time off
• Educational Assistance
• Company Profit-Sharing
• Company Product Discounts
• And, so MANY more!