Job Description
Job Description
An eCommerce Experience Specialist focuses on optimizing the online shopping experience to drive sales, improve customer satisfaction, and enhance brand loyalty. Their role combines user experience (UX) design, data analysis, digital marketing, and business strategy. The role is accountable for driving incremental sales through optimization of online marketing campaigns and incremental digital enhancements to the customer journey.
What Would You Do? The Specifics.
- Customer Journey Optimization- Analyze and refine the entire shopping journey, from product discovery to checkout, to make it as seamless and intuitive as possible.
- User Experience (UX) & UI Strategy- Collaborate with the Digital Product managers, designers and developers to create user-friendly interfaces that improve navigation, product presentation, and overall usability.
- Personalization & Customer Segmentation- Leverage Adobe tools, Google Analytics, and AI-driven insights to tailor content, product recommendations, and marketing messages based on customer behavior.
- Conversion Rate Optimization (CRO)- Conduct A/B testing, analyze customer behavior, and implement changes that increase conversion rates and reduce shopping path abandonment.
- Omnichannel Strategy- Partner on cross-functional projects to ensure a consistent experience across all digital touchpoints (website, mobile app, social media, and in-store digital experiences).
- Data Analysis & Insights- Track and analyze key performance indicators (KPIs) including purchases, bounce rate, average order value, and net promoter score to make data-driven decisions.
- Collaboration with Marketing & Development Teams- Work closely with digital marketing teams to optimize campaigns, SEO, and paid media, and with developers to improve website functionality.
- Customer Feedback & Testing- Gather user feedback through surveys, usability testing, and heatmaps to continually refine the shopping experience.
- Emerging Technology Integration- Explore and implement new technologies such as AI-powered chatbots, AR/VR shopping experiences, and voice commerce to stay ahead of trends.
Numbers & Facts
| Location | Alpharetta, GA |
| Industry | Retail |
| Company Size | 5,000 to 9,999 employees |
| Year Founded | 1990 |
| Website | http://www.nationalvision.com |
Benefits
401K, Flexible Spending Accounts, Retirement / Pension Plans, Tuition Reimbursement, Life Insurance, Merchandise Discounts
About Company
National Vision (NVI) was founded in 1990 to operate Vision Centers for Walmart. In 2005, Berkshire Partners acquired NVI as well as America's Best Contacts & Eyeglasses and simultaneously merged the two companies. At the time of acquisition, America's Best had just 112 stores.
In January 2009, NVI acquired Eyeglass World and successfully turned around the retailer through a completely new merchandising and marketing strategy.
In 2011, NVI acquired long-time partner, AC Lens, which is now one of the largest online contact lens providers in the United States.
Today, National Vision remains focused on making quality eye care and eyewear more affordable and accessible as we continue to expand across the country.
Skills
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