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Email & CRM Campaign Specialist

Forever New
  • Richmond, Virginia
    20 days ago

    Job Description

    FOREVER US

    This year, we celebrate 20 years of Forever New.

    Our story started with a simple premise; to create moments worth remembering through the pieces in her wardrobe. Twenty years later, we've built a global Australian fashion brand loved across more than 25 countries

    THE PERKS WE OFFER YOU

    As a valued member of the Forever New family, you'll enjoy a wide range of rewards and benefits, and be part of a team that genuinely values your contribution:

    • A generous 40% employee discount (plus regular discounts for family and friends)
    • Daily subsidised coffee and lunch from our in-house café
    • Loyalty and birthday leave to celebrate the moments that matter
    • Recruitment referral incentives to help us find great people
    • Wellbeing and sustainability programs to support you and the planet
    • Ongoing learning and development opportunities
    • Service awards and recognition initiatives
    • Subsidised car parking for a smooth commute
    • A vibrant head office in Richmond – Melbourne’s creative hub
    • The chance to be part of a truly global brand, spanning 5 continents

    YOUR DREAM OPPORTUNITY

    Join Forever New as our Email & CRM Campaign Specialist and take ownership of engaging email and SMS campaigns across our international market.

    Working across Brand, Ecommerce, Creative and Product teams, you’ll bring customer data, personalisation and commercial thinking together to create relevant, high-performing campaigns. Perfect for a hands-on CRM specialist who loves combining creativity, customer insight and performance.

    GET EXCITED TO:

    • Own the planning and delivery of email and SMS campaigns across multiple markets
    • Manage campaigns end to end, from briefing and audience selection through to deployment and reporting
    • Create targeted and personalised customer experiences using lifecycle, loyalty and behavioural data
    • Lead testing and optimisation across content, audiences, offers, timing and frequency
    • Analyse campaign performance and turn insights into clear actions
    • Partner with Brand, Creative, Ecommerce, Digital and Product teams to deliver impactful campaigns
    • Support best practice across campaign quality, deliverability and customer experience
       

    THE SKILLS AND EXPERIENCE YOU OFFER US

    You’re commercially minded, customer-focused and equally comfortable owning the bigger picture and getting hands-on with campaign delivery.

    • 3+ years’ experience in email, SMS, CRM, lifecycle or retention marketing
    • Experience with Emarsys, Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign or a similar platform
    • Hands-on experience building, testing and deploying email campaigns
    • Strong knowledge of segmentation, personalisation, QA and email best practice
    • Confidence analysing performance and turning insights into action
    • Excellent organisation, attention to detail and stakeholder management
    • Retail, ecommerce, fashion or apparel experience is highly regarded

    OUR VALUES

    Whether we’re building our next range, partnering with stores or trading a season, these five values guide everything we do:

    • Think Customer
    • Respect for All
    • Keep it Simple
    • Take Responsibility
    • Act with Pace

    Join Forever New and shape your future in fashion with a team that values your growth, supports your development and celebrates your wins. Apply now to make this your moment.

    Numbers & Facts

    LocationRichmond, Virginia

    Skills

    • Adobe Product Familyunmatched
    • Best Practicesunmatched
    • Campaignsunmatched
    • Cloud Computingunmatched
    • Customer Experienceunmatched
    • Customer Relationsunmatched
    • Customer Relationship Management (CRM)unmatched
    • Customer/Client Researchunmatched
    • Detail Orientedunmatched
    • Email Campaignunmatched
    • Global Brandingunmatched
    • Marketingunmatched
    • Performance Analysisunmatched
    • Presentation/Verbal Skillsunmatched
    • Quality Assuranceunmatched
    • Retailunmatched
    • Salesforce.comunmatched
    • Short Messaging Service (SMS)unmatched
    • Sustainabilityunmatched
    • Testingunmatched
    • eCommerceunmatched

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