Email Strategy Manager

Manager, Owned Media Strategy 

Marketing 

JCPenney

Plano, TX

The Strategy Manager will facilitate and traffic the day-to-day execution of the overall owned media marketing plan via email, SMS, and app push. This individual will assist in cross channel strategy, performance reporting, and communicate with internal and external marketing partners to ensure all aspects of the strategy are executed efficiently and on time.  Additionally, this individual maintains a current understanding of email, SMS, and app push best practices and applies them to the execution of our campaigns. The position will report to the Senior Manager, Owned Media Strategy.  

Primary Responsibilities: 

• Partner with Product Marketing, Marketing Strategy and Promotion teams to ensure all priorities are supported in digital owned channels (email, SMS, ad app push) 

• Review/approve email briefs prior to kick-off 

• Lead creative kick off and audit of email campaigns 

• Lead personalization efforts including tracking of projects from kickoff to completion 

• Pull and interpret email analytics and data 

• Leverage data to prioritize initiatives, build projections and select audience segments   

• Review and approve email subject lines and app messages 

• Project manage special projects based on business priorities 

• Support Sr. Manager in maintaining relationships with loyalty, site merchants, creative, coding, e-commerce and IT 

• Stay up to date on the latest email marketing trends and industry best practices 

Core Competencies & Accomplishments: 

• Bachelor’s degree required 

• 2-4 years’ experience in marketing; retail marketing setting preferred 

• Ability to plan digital strategies and convert into actionable campaigns 

• Passionate about marketing and understands email/app/SMS marketing concepts 

• Strong communication skills; both oral and written 

• Ability to manage projects 

• Ability to work independently, while also functioning and contributing as part of a team 

• Strong attention to detail and accuracy  

• Proactive, energetic, inquiring and investigative mind 

• Experience setting up data and reporting structures utilizing multiple tools within the MS Office Suite (i.e. visualizing data in excel using hosted files on SharePoint; data manipulation, macros, charts and pivot tables) 

• Experience with Attentive is a plus 

What you get:

If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on all Catalyst Brands merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. All store hourly associates scheduled to work on a designated holiday will receive additional compensation. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.catalystbrandsbenefits.com

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality, and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty, and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when, and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2024, JCPenney celebrates 122 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement.