Engagement & Orchestration Content Expert

Engagement & Orchestration Content Expert

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.

Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Purpose & Scope

The Engagement & Orchestration Content Expert is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised. The Chapter Member is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs is maintained at all times.

The Engagement & Orchestration Content Expert is responsible for providing subject matter expertise for critical content lifecycle best practices and operations, ensuring omnichannel execution of tailored messaging to targeted audiences. In addition to providing value in operational development and execution steps, the Engagement & Orchestration Content Expert will monitor content performance metrics and in partnership with analytics and others offer working optimizations for current campaign materials and embedding learnings and best practices into future content considerations with brand partners. The Engagement & Orchestration Content Expert will partner with many functions and stakeholders including brand team partners, MAP coordinators, US medical affairs, US MAP team, GBSM partners, external agencies, Content Factory, and others as required. The Engagement & Orchestration Content Expert is responsible for following all local processes, will serve as a liaison and SME for global ways of working and other organization content capabilities including content planning, content creation such as modular content, content production, MLR review and approval, and content distribution to ensure streamlined operations, efficiency, and compliance.

In the role of Chapter Member, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the team's mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives, and Chapter Members serve as key business partners, applying their expertise to drive organizational results.

As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Member works directly with the Value Team Lead to execute the team's strategy and deliverables in alignment with its mission.

The Chapter Member receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.

Role and Responsibilities

Accountable for various operational content lifecycle activities in partnership with the local Brand team such as:

• Create document placeholders and responsible for entering and tracking projects through the MLR process, Project and document owner role
• Coordinate with the MAP coordinators to ensure seamless flow of marketing materials in Veeva Promomats
• Coordinate and follow up with stakeholders (agency partners, print production coordinators, MAP coordinators, Marketing) to ensure marketing materials are tracking against timeline
• Submit tickets and coordinate with Value Teams, Veeva, and Content Factory on any system questions
• Pull Veeva metrics to ideate on MLR process improvement and serve as advocate and champion for MLR transformation projects to deliver an accelerated speed to market and seeking process efficiencies in the development and approval processes for content while remaining 100% in compliance

Responsible for monitoring promotional materials through the MCR process (Veeva Promomats -> Veeva CRM) including manage Veeva steps related to the MCR process and maintaining the relationship with the Content Factory in order to facilitate a seamless and efficient MCR build and interactive review

Responsible for operational materials roll-out, including:

• Create FDMs and any other assets as needed in preparation for materials routing
• Collaborate with Sales Ops and Training to communicate availability of marketing materials
• Maintain materials within Veeva CRM and VPI Sharepoint
• Maintain resource inventory list

Responsible for Resource Printing and Inventory:

• Pull Veeva metrics to inform print quantities and inventory management
• Manage the printing process for the brand team and plan and facilitate drop shipment
• Responsible for managing spend against the print budget
• Create and facilitate PO creation with follow-ups as needed
• Manage resource inventory with Diamond

Primary point of contact and team expert for Veeva, Brand Team Point of Contact for the Content Factory and MXM resources to ensure quality, operational efficiency, and timely delivery of content:

• Facilitate brand specific Veeva training for new members of the team (i.e. RACI for co-promote project management in Veeva)
• Responsible for sharing best practices across other content specialists and other brand teams
• Explore ways to optimize Content Factory and other in-house capabilities aligned to delivery of brand objectives and maximize/extend available resources
• Responsible to participate as partner in global content excellence initiatives such as Content Factory, MLR transformation, Modular Content, G4L co-creation, Journey development, etc.
• Responsible to seek and present opportunities for efficient utilization of content, evaluating adaptation and derivative creation of existing materials, balancing the need for net new creation against re-use of existing materials or assets

Accountable for proper content technology application and usage such as Promomats for all required content steps, including usage of Make A Copy for content reuse, Brand Portals, and other process-related adoption for content excellence and organization standards:

• Responsible for accounting for content and assets that meet the defined needs of target customer profiles leveraging insights and key messaging and claims as outlined in the Omnichannel Engagement Framework (OEF), or similar framework, and tagged within the content management system.
• Responsible to analyze content effectiveness based on available performance and engagement data to generate insights and enable data-driven decision making that optimizes ongoing campaigns and future content creation.