Event and Conference Manager

Funnel Leasing Inc., is hiring for a Event and Conference Manager that can 'work from anywhere' in the U.S. The Event and Conference Manager owns Funnel's events and conferences calendar end to end: ideation, logistics, vendor negotiation, branding, and on-site execution. This role also owns the commercial engine behind every event: partnering with SDRs and sales on targeted outreach before events, working with demand gen to make sure every lead gets the right follow-up after, and supporting ABM campaigns that turn event presence into pipeline.

Industry events in-market events and Funnel's user conference, The Forum, drive significant portion of annual pipeline. This is a revenue-critical role, not just a logistics one. The salary range for this role is $80,000 - $95,000 per year.

Major projects this person will own and be accountable for:

• 4 annual industry conferences with tradeshow/booth and VIP party presence
• 1 annual user conference (The Forum)
• 1 annual employee conference (Funnel Fest)
• Support for up to a dozen local apartment associations, working with account reps
• 6 in-office events (board meetings, leadership offsites, VIP meetings)
• Regional Lunch & Learn events
• Regional VIP events
• LinkedIn Live events and webinars

Why Funnel?

We are a 'work from anywhere' in the U.S. SaaS company that centers our services on the renter experience. We develop amazing software that has revolutionized the #proptech industry. And did we mention we have an amazing team that is on #FunnelFire!? Oh, did we forget to tell you we have unlimited PTO, benefits that begin on your first day of employment, P.I.N.K. core values that ROCK, and our team puts the FUN in Funnel!

Who is Funnel Leasing?

Have you ever rented an apartment and wished the process could be better? At Funnel we do too. We know we need to make the process of renting an apartment as easy as purchasing socks on Amazon. We've created cloud-based marketing and leasing software that delivers the ultimate rental experience for everyone involved in the process. We're in the process of transforming the real estate industry through cutting-edge technology built, sold, and supported by the most passionate people you'll meet.

The Event and Conference Manager essential roles and responsibilities include, but are not limited to the following:

Roles and responsibilities

Event Strategy & Execution

• Conceptualize differentiated booth designs and VIP experiences with external vendors
• Build and maintain the events calendar with the marketing team
• Work with graphic design to finalize promotional assets, swag and VIP gifts
• Own all event logistics: venue, A/V, catering, shipping, and vendor negotiation for the best rates and terms
• Set up and maintain event management platforms and related tools (registration, check-in, lead capture) and keep them current across every event
• Manage registration sites and event landing pages
• Work with HR to plan and run Funnel Fest, the annual employee conference
• Travel to and serve as on-site point of contact for all industry conferences, The Forum, and Funnel Fest; staff local or regional events as needed
• Travel: 20%

Pipeline & Sales Partnership

• Own outreach planning with SDRs and sales for every event: target account lists, invite cadence, and follow-up ownership before attendees ever arrive
• Partner with demand gen on post-event follow-up so every lead gets the right next step, fast
• Support ABM campaigns tied to (and independent of) events: account selection, personalized outreach, and executive experiences for top targets
• Work with sales to confirm the right people are being invited and shown up for, not just headcount
• Share attendee lists, overview decks, and other pertinent event information with internal stakeholders
• Track and report event and campaign ROI: pipeline sourced and influenced, cost per lead, follow-up conversion, to continuously improve strategy
• Stay current on industry trends, market dynamics, and buyer behavior to keep event strategy sharp
• Develop relationships with other partners in our space to encourage collaborative events

Team & Office

• Recruit, train, and manage on-site event staff and any contracted support
• Lead the Funnel event team on-site to build attendee relationships that support sales objectives
• (For local Tampa candidates) Keep the Odessa, FL office presentable and stocked; staff it up to 2 days/week to coordinate deliveries and prep for on-site meetings

Budget & Vendor Management

• Develop and manage event budgets and marketing plans against approved objectives
• Evaluate new event opportunities before committing budget or staff time
• Administer all phases of the event function: planning, marketing, servicing, and admin, within approved budget

Culture

• Creative. You think of outside-the-box ideas that have a lasting impact on prospects and event attendees.
• Style. You're often told you have great taste and stay on top of trends and culture.
• Hyper-organized. You manage (and can cite) highly interdependent, complex projects and keep every workstream on track without losing details along the way.
• Sales-minded. You obsess over the persona each event is meant to reach, and make sure sales, SDRs, and demand gen are amplifying your efforts toward the right attendees.
• A team player. You collaborate daily with Marketing, Sales, SDRs, Demand Gen, Product, and other teams, and can work across a range of disciplines to get things done.
• Trendsetter. You push the status quo and look for a better way to improve Funnel's buyer journey. You keep up to date with others pushing boundaries.
• Performs other duties as assigned and modified at the manager's discretion.

Education, Work Experience, and Certifications

• Hotel/hospitality degree a plus, not required
• 6+ years of progressive event or field marketing management experience; B2B SaaS or similar preferred
• Hands-on experience setting up and administering event management platforms (e.g. Whova, Cvent, Splash, Bizzabo, or similar) and other registration/lead capture tools
• Familiarity with CRM and marketing automation platforms (e.g. Salesforce, HubSpot, Marketo, or similar) for outreach and follow-up tracking
• Exposure to ABM strategy and execution a plus
• Excellent interpersonal skills and a track record working cross-functionally, especially with sales and SDR teams
• Excellent presentation skills, both virtual and in-person
• Proven track record of running events that produce pipeline, not just attendance
• Strong verbal and written communication skills
• Local candidates to Odessa/Tampa, FL a plus

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Funnel, we are committed to building a proptech company that is as diverse as the multifamily industry we serve, and that means to not only live our inclusivity, but also to support and encourage it among all of society. If you are excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles.

Equal Employment Opportunity

Funnel provides equal employment opportunities to all qualified individuals without regard to race, creed, color, citizenship, religion, national origin, age, sex, familial or marital status, pregnancy, military or veteran status, sexual orientation, gender identity or expression, genetic information, disability, or any other legally-protected status in accordance with applicable local, state, and federal laws, regulations, and ordinances.

Americans with Disabilities Act

Employees must be able to perform all essential job functions, with or without reasonable accommodation.

Job Responsibilities

The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. Funnel may change the specific job duties with or without prior notice based on the needs of the organization.