Event Sales Manager, Bett USA

The bit about the role

As Bett USA Sales Manager, you'll be responsible for driving revenue across your assigned launch event by actively managing and growing customers. Your focus will be on securing new business, developing existing clients, identifying upsell opportunities, and consistently delivering against sales targets. You'll build strong day-to-day relationships, maintain a healthy pipeline, and ensure clients see clear value in partnering with us year after year.

Key Responsibilities

• Deliver against individual sales targets through new business acquisition and account growth.
• Manage and grow a portfolio of existing clients, building strong year-round relationships.
• Proactively identify, prospect, and convert new sponsors, exhibitors, and partners.
• Increase share of wallet by promoting sponsorship upgrades, add-ons, and multi-event packages.
• Maintain an accurate, healthy sales pipeline with clear forecasting and CRM discipline.
• Understand client objectives and align event solutions to meet their marketing and commercial goals.
• Create tailored proposals, pitch decks, and commercial packages to win business.
• Work closely with operations and marketing teams to ensure smooth execution and strong client experience onsite.
• Stay informed on industry trends, competitor events, and shifting client priorities to inform sales strategy.
• Drive high rebook rates by demonstrating ROI and securing repeat business for future editions.

Skills & Qualifications

Experience Required

• Proven B2B Sales Experience - Demonstrated success in hitting or exceeding revenue targets, ideally within events, media, sponsorship, or a related commercial environment.
• Strong Communication & Negotiation Skills - Confident in pitching, handling objections, negotiating commercial terms, and closing deals with mid-to-senior level decision-makers.
• Account Management & Relationship Building - Ability to build long-term client relationships, understand business objectives, and position tailored solutions that drive retention and growth.
• Pipeline & CRM Management - Organised and data-driven, with experience managing a structured sales pipeline, forecasting accurately, and using CRM systems effectively.
• Commercial Acumen & Results Focus - Strong understanding of revenue drivers, margin awareness, and the ability to prioritise high-value opportunities in a fast-paced event sales environment.
• Education Event sales experience a plus.

The bit about the division

Bett USA is part of Global Ventures, Hyve's dedicated accelerator unit which launches new events and supercharges new ventures. This is where event launches are born and new products are accelerated, powered by obsessive customer focus, rapid experimentation, simple decision-making and entrepreneurial energy.

The bit about us

We're Hyve, a global events company that does things differently. Our events deliver game-changing impact for people, businesses and beyond. That might mean winning a major contract, securing transformational investment, getting on the shelves of a giant retailer or hearing from thought leaders who are changing the future. The purpose of every one of our events is to bring the people who power major industries together - and open a world of potential. At the same time, we're using our events as platforms for progress, to drive the conversation across the world's biggest industries on crucial topics like sustainability, diversity and ethical business. These moments can change lives. And making those connections motivates us every single day. But creating those human connections doesn't just happen at our events. It's part of everyday life when you work at Hyve. There are all sorts of socials, inclusion workshops and professional development opportunities to get your teeth into. And then there are the benefits. From gym memberships to private medical care, season ticket loans to healthy pensions, we've got you covered in all kinds of ways. (We'll even give you an extra day off on your birthday!)

The bit about you

First of all, whatever your background and whatever your beliefs, there's a culture of belonging here at Hyve and everyone is welcome. The question isn't where you are from - it's where you want to go. We're a positive bunch and if you're a "glass half full" kind of person you'll fit right in. Our values are brilliant work, fresh thinking, rich connections, and collective buzz. And just to be clear, these aren't just words we put on the walls and forget about. They pull everyone together and help us all produce work that we're proud to put our names to. If that resonates with you, great: we're on the same page.

The Benefits

• The salary band for this position ranges from $70,000-$90,000 based on experience
• This position will be eligible for a competitive commission structure
• Full medical, dental, and vision package to fit your needs
• Retirement plan with company match (401K)
• Competitive vacation policy

Ready to make some great experiences? Your Hyve adventure begins with one click-Apply now!