Field Marketing Coordinator

Field Marketing Coordinator

Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities.

What You Will Do And Achieve:

• Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
• Organize team preparation meetings for each event
• Project manage landing pages, registration, email campaigns, timelines, and deadlines
• Source venues for Factory field marketing events
• Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
• Maintain budget tracker for your programs
• Assist with creative approaches to marketing Factory programs (live and virtual)
• Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)
• Provide reports on campaign performance and track year-over-year program results
• Collect and upload program lead data and surveys immediately post-program
• Support flagship events like the Agent Native Development Summit
• Travel 30-50% domestically

Qualifications

• 1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company
• Strong project management, time management, and organizational skills
• Excellent written and verbal communication skills
• Interest in metrics-driven marketing; comfortable tracking results against budget
• Salesforce, marketing automation, and AI tools experience a plus
• Thrive in fast-paced environments; able to shift priorities and support teammates as needed
• A passion for developers, autonomy, and shaping how a new category is understood and adopted
• The team is based in our San Francisco office (walking distance to Caltrain) and works together in person five days a week. This role can also be based in New York City.