Field Marketing Manager

Glasshouse
  • Franklin, Tennessee
    2 days ago

    Job Description

    What you'll do

    • Own trade show execution: planning and promotion, show budgets, travel and shipping, and booth experience.
    • Run the trade show playbook: vet and recommend shows, run lead capture, and hold a retro after every event using what you learn to improve the next one.
    • Support pipeline directly: work with sales on target accounts, book meetings, pitch GlassHouse on the floor and jump into conversations.
    • Build and own the GlassHouse partner program: evaluate partnership types, prioritize high-impact engagements and grow the program over time.
    • Lead partner engagements, from co-marketing and joint webinars to podcasts and speaking opportunities.
    • Use AI tools to build repeatable systems that make shows, reporting and content run faster.
    • Report on what matters for every show and partnership: pipeline influenced, conversion and ROI. Bring what you hear in the field back to marketing, product and sales.
    • Create content from shows and partner engagements, and work with the Marketing Lead to distribute it across channels.
    • Support customer engagement: write customer emails, help run referrals and plan webinars, and turn great customer stories into content.

    What we're looking for

    • 3–5 years in field, partner or content marketing, ideally B2B SaaS.
    • A sales-first mindset and a track record to match: events or programs that produced measurable pipeline, not just activity.
    • A hands-on individual contributor who says "yes, and" rather than "that's not my job," and works well on a fast-paced team.
    • Experience building something from scratch, like a program, a playbook or an event series.
    • The ability to run several shows in parallel without dropping the ball.
    • Comfortable with HubSpot (workflows, attribution) and experience using AI tools to build repeatable systems for research, reporting and content.
    • A knack for turning an event into great content.

    Nice to have

    • Experience in home services or the trades.
    • Experience securing podcast or media opportunities.
    • Comfortable on camera, with basic video editing skills.

    About the job

    • Reports to the Marketing Lead.
    • Full-time, Nashville-based preferred. 
      • Open to remote.
    • Travel: approximately 10 shows per year

    Numbers & Facts

    LocationFranklin, Tennessee

    Skills

    • Artificial Intelligence (AI)unmatched
    • Budgetingunmatched
    • Business-to-Business (B2B) Marketingunmatched
    • Content Developmentunmatched
    • Custom Mediaunmatched
    • Customer Support/Serviceunmatched
    • Editingunmatched
    • Establish Prioritiesunmatched
    • Field Marketingunmatched
    • Marketingunmatched
    • Podcastingunmatched
    • Promotional Programsunmatched
    • Retrounmatched
    • Return on Investment (ROI)unmatched
    • Salesunmatched
    • Software as a Service (SaaS)unmatched
    • Target Account Selling (TAS)unmatched
    • Trade Showsunmatched
    • Video Editingunmatched
    • Webinarunmatched

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