Description
Great experiences start with a great MIND.
We're hiring a Field Marketing Manager to own the event and partner programs that builds pipeline in your region. This is not an admin or logistics role. You'll be a consultant and strategist to the sales team in your territory: you'll understand their accounts and targets, recommend where to invest and build programs that put MIND in front of the right buyers.
Your playbook will be heavy on events: partner programs with GuidePoint, Softchoice and boutique resellers, trade shows, thought leadership events, third-party vendor events and bespoke experiences you design from scratch. You'll own each program end to end, from strategy and budget through follow-up and ROI. You'll treat every dollar as if it were your own.
Why MIND?
At MIND, we're reimagining data loss prevention (DLP) for the AI era. Our vision is simple: make data security simple, autonomous and complete to become Stress Free. We're building a new approach to an old problem, and we need a storyteller who can help bring that vision to life.
We're not interested in doing things simply because that's how they've always been done.
At MIND, we're challenging the status quo in data security, building technology that helps organizations mind what matters most without the complexity of traditional DLP.
We're also building a team of people who care about the work, support one another and aren't afraid to think differently.
Our values guide how we work:
- Mind What Matters. Focus on the work that creates meaningful impact.
- Act With Empathy. Lead with understanding and treat people with care.
- Win Together. Great ideas and great results come from collaboration.
- Improve Every Day. Stay curious, keep learning and never stop getting better.
Bring your ideas, your creativity and your personality. Come be a MINDer and MIND What Matters.
Responsibility
What you'll do
Partner with sales as a strategic advisor
- Act as the go-to marketing consultant for regional sales leaders and reps, aligning programs to their territory plans, target accounts and pipeline goals
- Recommend which events, partners and formats to invest in, and which to pass on, with a clear rationale
- Plan ahead with a rolling quarterly event calendar so sales has time to invite and prepare
Build and run partner and event programs
- Co-plan and execute joint programs with channel partners including GuidePoint, Softchoice and boutique resellers
- Evaluate, negotiate and manage trade show and third-party event sponsorships
- Design and deliver thought leadership events and bespoke experiences, from executive dinners to roundtables and customer workshops
- Manage third-party event vendors, contracts and deliverables
Drive registration and follow-up
- Partner with the demand gen team to build registration pages, invitations and promotion
- Own lead lists from every program: clean them, route them and make sure follow-up happens fast
- Gather feedback from sales, partners and attendees after each event and feed it into the next one
Own the budget and prove the impact
- Manage your regional program budget with discipline and be a good steward of company dollars
- Track ROI for every program: attendance, meetings booked, pipeline sourced and influenced, and closed revenue
- Report results to sales and marketing leadership and use the data to shape future investment
Work across the company
- Collaborate with sales, product marketing, product, engineering and the broader marketing team on content, demos, speakers and messaging
Requirements
What you bring
- 5+ years in field, event or partner marketing, ideally in B2B SaaS or cybersecurity
- A track record of running partner and channel programs with VARs or resellers (GuidePoint, Softchoice or similar is a plus)
- Hands-on experience planning trade shows, executive events and bespoke experiences, and managing outside vendors
- A strategic, consultative mindset: you can sit with a sales leader, understand their number and tell them where marketing can help most
- Serious organization and attention to detail. You plan months ahead, nothing falls through the cracks, and you close the loop
- Comfort with budgets, ROI tracking and reporting; experience with Salesforce, HubSpot or similar tools
- Energy and drive. You bring momentum to every program and every room
- Strong cross-functional collaboration with sales, product, marketing and engineering
- Willingness to travel about 25%