FP&A Analyst

ABOUT CROUD

Croud is an independent global media, creative, and data agency helping our clients make their next best move. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY here!

ROLE OVERVIEW

As Croud continues to expand both organically and through mergers and acquisitions, we are seeking a sharp, collaborative, and commercially-minded FP&A Analyst to join our global FP&A function.

Based in our New York office, this newly created role will be instrumental in providing a holistic, consolidated financial view across our growing US footprint, including Croud US (NY / Atlanta), and Born Social US.

Operating as a critical bridge between our US operations and our global finance hub, you will work as part of the Group FP&A team led out of London to ensure a synchronized, consistent approach across our global teams. You will act as a key financial advisor to US Senior Leadership—including the US CEO, US Chief Business Officer, Global COO, and Chief Data Officer—delivering high-impact financial insight, robust data modeling, and strategic process improvements to drive performance and sustainable growth.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

RESPONSIBILITIES

US Regional Consolidation & Partnering

• Provide a comprehensive, holistic, and consolidated financial view across all US entities (Croud US (NY & Atlanta), and Born Social US).

• Act as a trusted financial partner to US Senior Leadership (US CEO, US Chief Business Officer, Global COO, Chief Data Officer) and other senior agency stakeholders, translating data into actionable insights.

• Collaborate closely with the Group Finance team in London to ensure reporting structures, timelines, and financial models remain fully aligned globally.

Financial Planning, Modeling & Analysis

• Own and drive the US inputs for monthly, quarterly, annual, and long-range financial planning cycles.

• Conduct robust variance analysis, tracking key performance indicators (KPIs) to identify trends, efficiencies, and profitability levers across the US agencies.

• Execute ad-hoc financial analysis, sensitivity testing, and predictive scenario modeling to evaluate new business cases and strategic initiatives.

• Prepare high-quality management reports, dashboards, and commentary for US leadership and Group Board presentation.

Commercial Operations & Growth Support

• Partner with commercial and client teams to evaluate pricing models, labor utilization, rate cards, and the profitability of client and third-party engagements.

• Provide vital financial support during vendor contract negotiations, client RFP/RFI submissions, and resource allocation mapping.

• Assist in evaluating and tracking the region’s sales commission plans and bonus structures.

• Support Group M&A activities as required, assisting with local due diligence, post-merger financial integration, and scaling efficiencies.

Systems & Process Improvement

• Play an integral role in identifying and delivering financial process improvements and system upgrades to scale the Global finance function.

• Collaborate with Business Intelligence (BI) and data teams to optimize data warehouse capabilities, ensuring robust single-source-of-truth reporting.

REQUIRED KNOWLEDGE

• Education & Certification: Bachelor’s degree in Accounting, Finance, Economics, or Business. Progress toward or completion of a relevant professional certification (e.g., CPA, CFA, or CMA) is highly desirable.

• Experience: 3–5 years of progressive experience in corporate finance, FP&A, or commercial finance analytics, preferably within the digital marketing, advertising, media, or technology sectors. Experience of working across an International business is preferred.

• Technical Savvy: Advanced proficiency in Microsoft Excel / Google Sheets is required. Direct experience with advanced financial planning systems (ERP), data visualization tools (e.g., Tableau, Looker), or basic SQL is a significant advantage.

• Analytical Rigor: Exceptional financial modeling skills with a proven ability to synthesize large, complex data sets into clear, executive-ready "storytelling" summaries.

• Communication & Influence: Excellent interpersonal skills with the confidence to challenge the status quo and effectively influence senior, cross-functional, and remote global stakeholders.

• Adaptability: A proactive self-starter who thrives in a fast-paced, high-growth environment and can seamlessly manage multiple priorities across different time zones.

COMPANY BENEFITS

Every employee is eligible for the benefits listed on our careers site which include:

• PTO/ Vacation: 20 days vacation a year 12 public holidays observed

  • Public Holidays: 12 days observed

  • Sick Days: 7 days annually

  • Summer Fridays: Early finishes from Memorial Day to Labor Day

  • Bereavement Leave: Paid time off for personal loss

  • Parental Leave: Enhanced leave plus FMLA through NY state

  • 401(k) Savings Plan: 100% on contribution up to 4%

  • Sales commission with pitch opportunities

  • Recruitment referral bonus

  • Pre-tax commuter benefits

  • Full Paid Medical Insurance for Employee Only (including dental and vision)

  • Dependent contribution to Medical, dental and vision coverage

  • Employer paid life insurance coverage

  • Monthly gym membership stipend

  • Access to personalized health guidance via Health Advocate

  • Free Citi bike membership

  • Membership to TalkSpace (Mental Health Support)

  • Hybrid workspace support - home office setup is provided

  • Agile working policy

  • Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee

COMPENSATION

Salary Range for this position is $100,000 - $120,000 per year. (DOE)

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud operates a hybrid working model with a minimum of 3 days a week based in our New York office and the remaining days from home if you wish.

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.