Fred & Friends Division - Manager, Social Media

Social Media Manager- Genuine Fred (Fred & Friends)

Full-time | Remote with East Coast / New England preference

Fred & Friends (@genuinefred) is looking for a mid-level Social Media Manager to take

the reins of our growing online presence and amplify our voice through creative content

and sharp humor. We currently have 368k+ followers on TikTok and 40k+ on Instagram

• and were just getting started.

This is a role for someone who is genuinely funny, visually sharp, and knows how to

make people stop scrolling. You'll own Fred's social channels, create original content,

and keep our personality unmistakable. You'll plan, shoot, and post across TikTok,

Instagram, Threads, Pinterest, and more - spotting trends early and turning them into

moments that make people laugh, engage, and shop.

This is a full-time remote role. Were based in Pawtucket, RI, and prefer candidates on

the East Coast or in New England - not because well make you come in every week,

but because well want to see you occasionally for product launches, video shoots, and

team outings. Being within a days shipping range also makes the physical product side

of this job a lot easier.

WHAT YOU'LL DO:

Content Creation

Concept, shoot, and edit short-form video

Create graphics, memes, and static posts that look and sound unmistakably Fred

Write clean, clever copy for social, email snippets, and product placements.

Spot trending formats, sounds, and cultural moments - and adapt them into

Fred-worthy content

TikTok Shop & Affiliate

Own Freds TikTok Shop Affiliate program: sourcing creators, sending samples

and PR boxes, managing outreach, writing briefs, and tracking performance

Build and maintain relationships with creators and influencers across TikTok and

Amazon Creator Connections

Support paid boosts and cross-channel campaigns alongside the e-commerce

team

Community & Strategy

Be the voice of Fred: respond to comments, questions, and DMs with our cheeky,

friendly tone

Build monthly content calendars tied to product launches, seasons, and cultural

moments

Maintain a weekly scorecard for performance and know what the numbers

actually mean (reach, views, engagement, saves, CTR, revenue)

Deliver monthly insights: what hit, what flopped, what's next

PLATFORMS YOU'LL LIVE ON:

TikTok, TikTok Shop Affiliate Center, Instagram, Threads, Pinterest, Amazon Creator

Connections, Later Social, Yotpo, Linktree, Canva

WHO YOU ARE & WHAT YOU BRING:

3+ years managing social for a consumer brand (gifts, lifestyle, or housewares is

a plus)

A portfolio of TikToks, Reels, or Shorts you actually concepted, shot, and edited

yourself

Strong graphic design skills. You can make a meme, a story graphic, and a

product flat lay look good.

Quick-witted copywriting instincts - voice, tone, and timing matter here.

Comfortable on camera when needed, even better at directing others

Experience with affiliate marketing and creator management: sourcing, briefs,

usage rights, reporting

Obsessed with social trends and what actually makes people stop scrolling

Highly organized and able to balance creativity with deadlines and structure

Adaptable, collaborative, and quick to pivot when the algorithm decides to ruin

your week

A real sense of humor and a genuine love for the brand - if youve never heard

of Fred, spend 10 minutes at genuinefred.com before you apply

ABOUT US

Since 2004, Fred has been a leader in the gift industry, creating clever, quirky, and

delightfully unexpected goods that add a spark of fun to everyday life. From kitchen

gadgets and games to playful party must-haves, Fred products turn ordinary moments

into something worth smiling about. Check out what we do at www.genuinefred.com.

TO APPLY:

Applicants must be US residents

Send your resume and examples of your best work to hireme@genuinefred.com.

Skip the formal cover letter. We dont need three paragraphs about your passion for

brand storytelling. Just tell us a few things about yourself, what drew you to Fred

specifically, and what your FYP looked like last night.

No phone calls, please. Call your mother instead; she never hears from you anymore.

About Lifetime Brands

Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans Flexible Spending Accounts for Health and Dependent Care Short-Term Disability & Long-Term Disability Company Paid Basic Life and Accidental Death & Dismemberment Insurance Eligibility in the Companys 401K plan, after 90 days of employment Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions 10 Company Paid Holidays Employee Product Discounts Tuition Assistance Employee Assistance Program Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) Seattle, WA based employees are provided with commute trip reduction incentives *Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.

Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.

This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.