Salesforce Lightning Experience And Marketing Cloud Expert
Under general supervision, analyzes customer business needs and participates in the planning, design and implementation of new or enhanced systems. This role is the subject matter expert and the go-to for troubleshooting resources for Salesforce Lightning Experience and Marketing Cloud. This role integrates complex analytical and technical capabilities within our Salesforce and Marketing Cloud instance. This role troubleshoots ongoing technical and data integration issues within Salesforce. Additionally, this role manages UAT, as well as the adoption and enablement to hand back to functional users. Functional users include a diverse group of both technical and non-technical staff in the business unit. This role requires an advanced knowledge of various documentation processes, business system architecture and associated technologies, advanced skills in data organization and analysis, problem solving, systems documentation and report writing as applied within assigned system(s). Additionally, this role requires skills in functional leadership and cross communication between functional user and technical groups, the ability to manage work on multiple projects with competing priorities, effective analytical and presentation skills, excellent organization, time management skills, and professionalism.
Technical systems and tools frequently utilized include:
Salesforce CRM
Marketing Cloud
IT Business Management
Miro
Microsoft 365 suite
Job Duties:
Provide ongoing user support including troubleshooting and resolution of more complex Salesforce issues.
Strengthen Salesforce reporting capabilities by creating advanced reports and dashboards, including use of cross-filters and custom report types.
Build, optimize, and integrate advanced Marketing Cloud features such as Cloud Pages to support digital communication needs and data capture workflows.
Collaborate with Marketing, Advising, and Digital Communications teams to translate business needs into scalable Salesforce/Marketing Cloud solutions.
Ensure data quality and consistency across Marketing Cloud and Salesforce, including troubleshooting list/segment issues and automation behavior.
Document processes, enhancements, and recommendations to support ongoing operational excellence.