General Labor

Job Title: General Manager
Location: Santa Fe Springs, CA
Job Type: Full-Time
Salary Range: $115k to $125k

Position Summary:
The General Manager oversees all operations of the CASE Machinery dealership, including sales, service, parts, new equipment sales, store performance, and overall profitability. This leader drives market growth, strengthens customer relationships, and ensures the dealership delivers best-in-class service across all departments.

Responsibilities:

Leadership & Operations

• Lead the Parts & Service Manager and Sales Department in a collaborative, high-performance environment.
• Oversee daily store operations, ensuring alignment with company goals, processes, and safety standards.
• Recruit, mentor, and develop employees to support long-term departmental and company success.
• Monitor store performance metrics and implement corrective action plans when necessary.

Sales, Service & Market Growth

• Develop new business opportunities and drive increased market penetration.
• Strengthen service and parts operations to elevate customer satisfaction and retention.
• Build, support, and grow the new machine sales department to expand overall market share.
• Maintain and grow relationships with key accounts and major customers through regular visits and follow-up.

Financial Management

• Manage full P&L responsibilities for the store and drive profitability across all departments.
  Review customer receivables and ensure compliance with company accounts receivable and collection policies.

Collaboration & Compliance

• Maintain positive, professional relationships with internal teams, other store locations, and manufacturing partners.
  Ensure all company policies, procedures, and safety regulations are followed.
  Perform other duties as assigned to support dealership goals.

Qualifications:

• Miminum 5 years experience with proven leadership experience managing multiple operational areas (sales, service, parts) within a construction, or equipment dealership environment.
• Proven leadership experience managing multiple operational areas (sales, service, parts) within a dealership or similar environment.
• Strong business development and market growth experience with measurable results.
• Demonstrated success recruiting, developing, and leading high-performing teams.
• Solid understanding of financial metrics, forecasting, and P&L management.
• Excellent relationship-building, communication, and customer service skills.
• Strong problem-solving skills and the ability to make confident, data-driven decisions.
• Must be at least 21 years of age.
• Valid driver’s license required for company driving purposes.

About Sonsray:
Sonsray moves mountains for the construction, transportation, and agriculture industries. We are the West Coast's largest Thermo King & CASE dealership, offering sales, parts, service, rental, and leasing. We are committed to fostering a supportive and dynamic work environment.

Why work here?
At Sonsray, we value all employees, their contributions, and most importantly, their ideas! We know that the key to moving mountains is teamwork. This is what we offer our team members:

• Medical coverage (PPO + HSA options)
• Dental, Vision, and Life insurance provided at no cost
• 401K with competitive employer contributions
• 80 hours of annual vacation, increasing with years of service
• Uniforms provided annually
• Annual boot voucher of $175.00
• One full paid day off annually for community volunteer work
• Birthday meal provided by Sonsray
• Privately owned and operated, with decisions made based on core values rather than corporate directives
• Annual Holiday Party, including covered airfare and hotel for employees and a guest
• Emphasis on company growth and employee development
• Open-door policy, fostering a collaborative environment with active owner and management involvement

https://sonsray.com/about/sonsray-video-gallery/
Questions? Contact us at Recruiting@Sonsray.com or 323.319.1900 Ext 1830
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