GENERAL MANAGER - WEAU

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WEAU:

WEAU 13 News, the NBC affiliate in Eau Claire, Wisconsin, is the dominant news organization serving western Wisconsin. Owned by Gray Media Inc., we are a market leader in news, digital, and social media, broadcasting to 14 counties across western Wisconsin and southeastern Minnesota in the Eau Claire-La Crosse market (Nielsen DMA #129) across linear, streaming, digital, and social.

We are committed to earning and keeping the publics trust through accurate, transparent, and unbiased journalism across every platform - broadcast, digital, mobile, streaming, and social.

Located about 90 miles east of Minneapolis-St. Paul, Eau Claire is a growing community offering affordable housing, great schools, strong regional health care including Mayo Clinic Health System, a vibrant arts and indie music scene anchored by UW-Eau Claire and Pablo Center at the Confluence, and abundant outdoor recreation with 35+ miles of trails and local rivers.

Job Summary/Description:

WEAU-TV in Eau Claire, WI, is seeking an accomplished, dynamic General Manager to oversee all station operations, including Digital and Linear Spot Sales, Marketing and Sales Management, Linear and Digital News Content Development, and Newsroom Operations. The ideal candidate is a forward-thinking strategist with proven management experience driving growth through strategic planning, collaboration, and team development. We are looking for a mentor and motivator who can inspire managers and staff while navigating the evolving media landscape with agility and vision.

Duties/Responsibilities include, but are not limited to:

WEAU is seeking a community-focused, growth-driven General Manager to lead a fully functioning multi-platform station in a highly competitive market, operating in Grays decentralized, local-first culture.

• Growth & Performance:
• Own all revenue and audience performance: broadcast, digital, CTV/OTT/streaming, sponsorship, political, and new business development.
• Develop and execute strategic and operating plans for audience and revenue growth across linear, streaming, and social, aligned to WEAUs local brand.
• Manage pricing, inventory, and yield in partnership with Sales leadership; drive digital agency growth and new direct business.
• Content & Product:
• Lead multi-platform content strategy with News leadership: trusted local journalism, live/breaking, weather, sports, and community storytelling.
• Drive streaming and social video growth using data: Nielsen, Comscore, and digital analytics to test, measure, scale, or sunset initiatives.
• Ensure responsible innovation, including compliance with Grays Generative AI Policy: all Gray-originated news content is created by humans, approved vendors only, with transparency and human oversight.
• Leadership & Culture:
• Lead with positive motivation, direction, and accountability. Foster a collaborative, high-performance, team-based environment.
• Recruit, develop, engage, and retain top talent; own succession planning and training and development at all levels.
• Build trust and belonging; uphold Gray Medias Employee Handbook with the highest ethical standards.
• Community & Clients:
• Be the visible face of WEAU in the Chippewa Valley and La Crosse-Eau Claire region. Build strong relationships with key advertisers, business leaders, and community stakeholders.
• Champion local service, community events, and partnerships that strengthen brand equity.
• Operations & Finance:
• Own station Operating and Capital budgets; demonstrate strong fluency in financial reports and ensure accurate, relevant data.
• Oversee facilities, technology, transmitter operations, and staff safety/security, including field crew protocols.
• Ensure compliance with all FCC, EEO, financial controls, and Company policies.
• Perform other duties as may be assigned.

Qualifications/Requirements:

• 7-10+ years of progressive media leadership, including department-head experience. Prior GM, GSM, DOS, ND, or Digital leadership preferred; strong digital revenue leadership highly desired.
• Bachelors degree in Business, Marketing/Advertising, Communications, Journalism, or related field, or equivalent experience.
• Proven record of growing local news audience and multi-platform revenue in a competitive market.
• Strong communicator across all formats: written, verbal, and presentation.
• Strategic/analytical thinker; excellent negotiator; calm, decisive operator able to manage multiple priorities to tight deadlines.
• Demonstrated ability to build teams, develop high performers, and lead diverse personalities and skill sets.
• Deep understanding of the broadcast/digital industry and its future: linear, streaming, digital, and evolving measurement.
• Fluency in broadcast/digital systems (e.g., newsroom, traffic, CRM, analytics) with aptitude to learn new tools.
• Familiarity with employment law compliance at an operational level.
• Willingness to live and lead in-market as a community leader.
• Valid drivers license with a safe driving record; ability to meet Gray Media driving requirements.

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WEAU-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.