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GENERALIST- MARKETING

United Regional Health Care

Wichita Falls, Texas

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JOB DETAILS
SKILLS
Analysis Skills, Brand Marketing (Branding), Channel Marketing, Communication Skills, Content Delivery/Distribution, Creative Writing, Cross-Functional, Custom Media, Database Administration, Detail Oriented, English Language, Graphic Design, Healthcare, Hearing Impairment, High School Diploma, Manual Dexterity, Marketing, Marketing Communications, Marketing Strategy, Microsoft Excel, Microsoft Word, Multitasking, Organizational Skills, Photography, Power Amplifier, Problem Solving Skills, Project/Program Management, Proofreading, Team Player, Video Production, Writing Skills
LOCATION
Wichita Falls, Texas
POSTED
11 days ago
JOB DESCRIPTION

Summary of Essential Functions

As a Marketing Generalist within our healthcare system, you will play a pivotal role in crafting and executing strategic marketing initiatives that enhance our brand presence, engage our diverse audiences, and drive measurable results. The Marketing Generalist will collaborate cross-functionally to amplify our passion for excellence. This role offers an exciting opportunity to immerse yourself in the ever-evolving landscape of healthcare marketing, where creativity meets strategy to make a positive impact within our organization.

Educational Requirements
  • High school diploma or equivalent required
  • Bachelor's degree in marketing, business communications, or a related field strongly preferred
  • Must be able to communicate exceptionally well in English, both verbally and in writing

Licensure and Certifications
  • Not applicable

Knowledge/Skills/Abilities
  • Meticulous attention to detail
  • Excellent communication skills with department team, other employees, and external partners
  • Positive outlook and strong work ethic
  • Self-motivated with a learning attitude and a sense of urgency
  • Ability to work in a team environment
  • Strong organizational and independent project management skills; capable of handling multiple tasks with competing priorities under minimal supervision
  • Strong analytical/problem-solving skills and ability to think critically and exercise independent judgment and discretion
  • Ability to accept critiques and direction
  • Technologically savvy
  • Knowledge of Word, Excel, and other Office 365 products
  • Must have strong creative and professional writing skills
  • Basic understanding of graphic design, photography and videography required; experience preferred

Physical Requirements
  • Primarily works the day shift; may be required to work other hours as needed, including occasional evenings and weekends
  • May be expected to lift over twenty-five (25) pounds
  • Ability to distinguish between numbers and symbols
  • Hand-eye coordination and manual dexterity with substantial movement of wrist and/or fingers
  • Walking and climbing to accomplish tasks
  • Corrected vision and hearing to normal or near-normal range
  • Extended periods of sitting and/or walking depending on specific duties

Duties and Responsibilities
  • Write, edit, proofread, and repurpose content marketing deliverables (e.g. - collateral, web pages, etc.)
  • Collaborate with internal stakeholders and external partners, such as vendors and agencies, to ensure alignment and consistency in messaging and branding across all marketing channels
  • Support the creation of graphics and basic design/layout of materials
  • Assist in photography and videography projects for internal and external audiences
  • Perform support duties including, but not limited to, database management and maintaining marketing materials
  • Performs all other tasks/responsibilities as necessary

About the Company

U

United Regional Health Care

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