GEO/AEO/LLMO Strategist

Client Overview:
Our client is a leading consumer packaged goods company focused on innovative brand strategies and digital marketing. The company operates in a competitive retail environment, emphasizing customer engagement and product discoverability. They are known for their collaborative culture and commitment to digital transformation, and they are looking to add a GEO/AEO/LLMO Strategist to their team.

Salary/Hourly Rate:
$100k

Position Overview:
The GEO/AEO/LLMO Strategist will enhance brand visibility and authority across traditional search engines, AI-powered answer engines, generative AI platforms, and emerging digital discovery channels. This role involves developing and executing strategies that improve content strategy, technical optimization, structured data, and website enhancements. The strategist will collaborate with cross-functional teams to translate consumer behavior and business goals into actionable digital presence improvements.

Responsibilities of the GEO/AEO/LLMO Strategist:

• Develop and execute GEO, AEO, and LLMO strategies to drive brand visibility across AI-driven search, answer engines, and ecommerce platforms.
• Manage agency relationships and owned digital assets including websites, product detail pages, category pages, and educational hubs.
• Improve brand visibility, citation potential, and authority within AI-driven search experiences and generative platforms.
• Translate consumer search behavior, product research patterns, and category questions into content and technical optimization opportunities.
• Partner with Brand, Ecommerce, and Performance teams to embed GEO, AEO, and LLMO priorities into planning, execution, and measurement.
• Identify opportunities to position the brand as an authority within key CPG categories.
• Monitor changes in generative search behavior and recommend proactive adjustments.
• Optimize website and ecommerce content for readability, structure, credibility, and trust by AI systems and large language models.
• Enhance content clarity, entity signals, schema, FAQs, product attributes, source consistency, and topical authority.
• Identify gaps preventing AI platforms from accurately understanding or recommending brand and product information.
• Collaborate with internal teams to improve website trust signals, content consistency, and machine-readable context.
• Inform creation of educational, comparison, and evergreen content supporting the buyer journey.
• Execute hands-on copywriting to optimize articles, product pages, category pages, FAQs, and educational hubs.
• Maintain strong SEO foundations across branded and non-branded queries, prioritizing GEO, AEO, and LLMO outcomes.
• Conduct keyword and intent research focused on category education, problem/solution needs, product comparison queries, and AI-answer opportunities.
• Optimize site architecture, on-page content, internal linking, structured data, and technical foundations for traditional and AI-powered search.
• Track and report on GEO, AEO, LLMO, and SEO performance indicators, including AI visibility, citation presence, answer inclusion, organic traffic, rankings, and share of voice.
• Identify insights and opportunities through Search Console, GA, and third-party tools.
• Communicate findings clearly to stakeholders with actionable recommendations.

Required Experience/Skills for the GEO/AEO/LLMO Strategist:

• 5+ years of front-end web development and/or SEO experience, including 2-3+ years in AEO, GEO, and/or LLM optimization.
• Demonstrated ability to improve content readability, authority, structured data, and trust signals for AI-powered search and large language models.
• Strong understanding of evolving AI search behavior, generative engine optimization, answer engine optimization, and SEO best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and collaborate effectively with cross-functional teams and external partners.
• Strong project management skills with the ability to manage multiple projects and prioritize deadlines.
• Familiarity with AI search platforms such as Ahrefs, Semrush, Profound, Scrunch, GA4, and Google Search Console.
• Proficient in Microsoft Office and Google Office Suites.

Preferred Experience/Skills for the GEO/AEO/LLMO Strategist:

• Strong copywriting skills for clear, engaging, search-informed content across product pages, category pages, FAQs, and educational content.
• Proficiency in WordPress for content creation, editing, formatting, optimization, publishing, and maintenance.
• Experience writing, testing, and debugging JSON-LD schema markup; knowledge of HTML5, CSS3, and XML.
• Proficiency in Adobe Creative Suite or comparable visual design and prototyping tools, including basic Photoshop skills.
• Experience with omnichannel retail and understanding of consumer discovery and purchasing journeys across digital channels.
• Expertise in optimizing product content and search visibility on Amazon and other e-commerce marketplaces.

Education Requirements:

• Bachelor's degree in Computer Science, Marketing, Digital Media, or a related field is required.

Benefits:

• Client-provided benefits available, upon eligibility.

Job Wrapping ID: #LI-AJ3

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EOE/M/F/D/V/SO

Position ID: 411812