Leverage your experience in the conservation, natural resources, and environmental disciplines in both the government and nonprofits market segments to identify, craft, and execute marketing campaigns that support targeted goals and objectives. Develop and oversee the execution of global go-to-market strategies to drive growth in new and existing markets in the environmental and natural resources domain, and specifically the disciplines of environment, conservation, and natural resources management. Your objective is to drive awareness and demand in target markets by positioning Esri GIS technology as uniquely suited to address existing and emerging industry challenges and opportunities. You will collaborate closely with teams in business development, corporate marketing, professional services, solutions, and software development to align industry trends with Esri technology for current and future demand.
Responsibilities
Identify emerging trends and workflows in the conservation, natural resource management, and environmental disciplines that Esri technology can support market development
Assist in identifying trends in the market that Esri can leverage to gain market share and revenue
Develop and execute market plan; provide metrics for success by monitoring results and making necessary adjustments in a timely manner
Present a public face of Esri through blogs, social media, and presentations
Establish and maintain relationships with trade associations, user groups, and industry thought leaders that further Esri’s mission
Establish ongoing communication with business development teams so execution of plan can be coordinated with sales activities
Work to develop an ecosystem of business partners that can amplify the Esri footprint in the environment, conservation, and natural resources markets
Create, manage, and execute campaign tactics and related internal communications to meet integrated campaign success goals
Represent and manage Esri’s presence at industry-related conferences, trade shows, seminars, and other events domestically and internationally
Align and collaborate with multiple Esri teams including marketing, sales, product development, international distributors, training, and partner teams to successfully deliver campaigns and qualified leads
Collaborate across business development and professional services teams for identification of industry-specific solutions requirements and the development of industry offers
Develop and maintain a strong user community through printed material, on-line forums, conferences, webinars, and user groups
Research, evaluate, and lead efforts on strategic industry positioning specific for the environment and conservation markets, gain validation by internal and external experts
Develop deep GIS domain expertise and be responsible for providing product demonstrations and industry expertise to support press and analyst briefings, partner engagements, and customer meetings
Align and collaborate with multiple Esri teams including marketing, sales, product development, international distributors, training, and partner teams to successfully deliver campaigns and qualified leads
Requirements
8+ years of experience working in the conservation, natural resource management, and environmental management disciplines with demonstrated geospatial innovation and advanced use of software technology
Knowledge of GIS and its application within the conservation, natural resource management, and environmental management domains
Demonstrated communication skills to include written, verbal, and presentation
Highly organized, self-motivated, and strong ability to multi-task activities with shifting priorities
Strong decision-making, problem resolution, and creative thinking skills
Team player with strong interpersonal skills
Bachelor’s degree in GIS, conservation, natural resources, environmental, or a related field
Recommended Qualifications
Master's degree in a GIS, conservation, natural resources, or environmental, geography or related field
Recognized as a respected and influential leader within your industry
#LI-MJ1
#LI-Onsite
Numbers & Facts
Location
Redlands, California
Industry
Computer/IT Services
Company Size
1,500 to 1,999 employees
Year Founded
1969
Website
http://www.esri.com/
About Company
We show people how to make the world work better with maps and apps. We are the best in our fields from all walks of life and all over the world. We come together in small teams to make big ideas happen. With our GIS technology, anything is possible. Come join us.
Skills
Blogunmatched
Brand Marketing (Branding)unmatched
Business Developmentunmatched
Campaignsunmatched
Channel Strategiesunmatched
Communication Skillsunmatched
Conferencesunmatched
Conservationunmatched
Distribution Channelunmatched
ESRIunmatched
Ecosystemsunmatched
Environmental Managementunmatched
Geographic Information Systems (GIS)unmatched
Geographyunmatched
Governmentunmatched
Industry/Trade Analysisunmatched
Interpersonal Skillsunmatched
Market Developmentunmatched
Market Entry Strategyunmatched
Market Segmentationunmatched
Market Shareunmatched
Market Trend Analysisunmatched
Marketingunmatched
Marketing Campaignunmatched
Metricsunmatched
Multitaskingunmatched
Natural Resourcesunmatched
Nonprofitunmatched
Organizational Skillsunmatched
Power Amplifierunmatched
Problem Solving Skillsunmatched
Product Demonstrationunmatched
Product Developmentunmatched
Professional Servicesunmatched
Resource Managementunmatched
Salesunmatched
Sales Qualificationunmatched
Seminarsunmatched
Social Mediaunmatched
Software Developmentunmatched
Target Marketingunmatched
Team Playerunmatched
Time Managementunmatched
Trade Showsunmatched
Trend Analysisunmatched
User Groupsunmatched
Webinarunmatched
Writing Skillsunmatched
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