Develop and oversee the execution of global go-to-market strategies to drive growth in new and existing markets in the Electric Industry. Your objective is to be the Industry thought leader, drive awareness and demand in target markets, and inspire the community by positioning Esri GIS technology to address existing and emerging industry challenges and opportunities. You will collaborate closely with teams in Business Development, Marketing, Professional Services, Solutions, and Software Development to align industry trends with Esri technology for current and future demand.
Responsibilities
Represent Esri as the subject matter expert in the Electric Industry
Position Esri as a thought leader in the Electric Industry
Forecast and evaluate industry trends using a variety of data; proactively develop solutions and messages to address key business issues, drivers, and growth opportunities
Develop, manage, and execute a comprehensive global marketing strategy for the Electric, Generation, Transmission and Distribution domains
Create thought leadership content in technical papers, webinars, blogs and customer success stories to demonstrate business value of GIS in the Electric Industry
Develop and execute comprehensive industry marketing plans, programs, both short and long range, to support the GIS user community and grow the use of GIS in the Electric Industry community
Share knowledge about competition and customer requirements to enable Business Development teams to be more effective
Research, analyze, and monitor technological, and market factors in the Electric Industry to capitalize on service and market opportunities in the domain
Investigate, understand, and develop new business in areas underserved or not currently served with GIS applications across an Electric Utility
Develop and recommend product/industry positioning, collateral generation, and support sales and revenue objectives
Work with Product Development as a customer advocate for needs of the Electric Industry
Work closely with sales staff, international division regional managers, and Esri distributors to provide domain expertise, contacts, support, and guidance for working with the Electric community
Collaborate with the business partner group to recruit, develop, and maintain partners and partner channels to ensure the delivery of solutions to the Electric Industry
Represent and manage Esri’s presence at industry-related conferences, trade shows, seminars, and other events domestically and internationally
Build and maintain a strong GIS user community within the Electric or Power Industries through printed collateral, e-newsletters, online forums, user groups, and other networking opportunities
Advocate the use of GIS technology to the various the Electric Industry related trade associations, standards organizations, and media
Requirements
10+ years of demonstrated leadership and practical experience in the Electric or Power Industry, or related fields including management, market development, business development
5+ years of proven leadership experience with the ability to motivate, inspire, and achieve goals through a matrix team
Experience with GIS technology as uniquely suited to address existing and emerging industry challenges and opportunities
In-depth knowledge of Electric Utility issues, challenges, workflows, and opportunities for improvement using GIS and its practical applications
Membership and leadership in industry associations and societies for 5+ years
Experience presenting Electric initiatives to executives, managers, and influencers
Experience publishing industry articles, blogs, books, or other thought leadership authorship
Experience in public speaking to organizations representing the industries in the Electric Industry
Strong analytical and problem-solving skills
Ability to travel both domestically and internationally
Bachelor’s degree in Electrical Engineering, GIS, geography, computer science, or related field
Recommended Qualifications
Understanding of the ArcGIS platform and how it relates to the Electric Industry
Experience working with GIS
General knowledge of spatial analysis and how it is used for problem solving
Results oriented; ability to write and craft smart, attainable, realistic, time-driven goals with clear lead indicators
Master’s degree in Electrical Engineering, GIS, geography, computer science, or related field
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Numbers & Facts
Location
Redlands, California
Industry
Computer/IT Services
Company Size
1,500 to 1,999 employees
Year Founded
1969
Website
http://www.esri.com/
About Company
We show people how to make the world work better with maps and apps. We are the best in our fields from all walks of life and all over the world. We come together in small teams to make big ideas happen. With our GIS technology, anything is possible. Come join us.
Skills
Alliance/Partner Marketingunmatched
Analysis Skillsunmatched
ArcGISunmatched
Blogunmatched
Business Developmentunmatched
Computer Scienceunmatched
Conferencesunmatched
Content Developmentunmatched
Distribution Channelunmatched
ESRIunmatched
Electrical Engineeringunmatched
Electrical Utilityunmatched
Electricityunmatched
Forecastingunmatched
Geographic Information Systems (GIS)unmatched
Geographyunmatched
Industry/Trade Analysisunmatched
International Marketingunmatched
International Salesunmatched
Leadershipunmatched
Market Developmentunmatched
Market Entry Strategyunmatched
Market Trackingunmatched
Marketingunmatched
Marketing Planunmatched
Marketing Strategyunmatched
Newsletterunmatched
Outbound Marketingunmatched
Presentation/Verbal Skillsunmatched
Problem Solving Skillsunmatched
Product Developmentunmatched
Product Positioningunmatched
Professional Servicesunmatched
Publishingunmatched
Sales Supportunmatched
Seminarsunmatched
Software Developmentunmatched
Standards Organizationsunmatched
Target Marketingunmatched
Technical Writingunmatched
Technology Analysisunmatched
Thought Leadershipunmatched
Trade Showsunmatched
User Groupsunmatched
Vertical/Industry Marketingunmatched
Webinarunmatched
Willing to Travelunmatched
Writing Skillsunmatched
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