Leverage your industry experience and subject matter expertise across a diverse range of Infrastructure industries to identify, craft, and deliver industry content and execute campaigns that support targeted goals and objectives. As an Infrastructure industry specialist, you will research and report on trends, technological requirements, market needs, and other factors that affect the infrastructure organizations and collaborate with key internal stakeholders to help define, execute, and measure the infrastructure go-to-market industry plan. This role requires a diverse set of subject matter expertise across many industries with real applied knowledge and experience working with GIS, Reality Mapping, Digital Twins and other cross industry domains (Electric, Gas, Telecom, AEC, Water, Rail).
Responsibilities
Create, manage, and execute campaign tactics and related internal communications to meet Industry campaign success goals, including
Conferences, trade shows, seminars, webinars, and workshops
Collateral including blogs, white papers, brochures, and articles
Web and social media
Press media and advertising
Align and collaborate with multiple Esri teams including marketing, sales, product development, international distributors, training, and partner teams to successfully deliver campaigns and qualified leads
Work with Industry Managers and Marketing Specialists to track campaign progress at every step and proactively work with internal and external customers to steer activities in the right direction
Support a regular cadence of content (such as webinars, customer success stories, eBooks, social media, blogs, and more) that drives awareness, demand, and community
Draw upon industry knowledge, research, writing, and collaboration skills
Research, evaluate, and lead efforts on strategic industry positioning specific to the higher level Infrastructure industries; gain validation by internal and external experts
Collaborate across business development and professional services teams for identification of industry-specific solutions requirements and the development of industry offers
Develop and maintain a strong user community through printed material, on- line forums, and user groups
Develop deep GIS domain expertise and be responsible for providing product demonstrations and industry expertise to support press and analyst briefings, partner engagements, and customer meetings
Requirements
5+ years of experience working in Infrastructure-related industries
Knowledge of GIS and GIS applications within the infrastructure domain (Electric, Gas, Telecom, AEC, Water, Imagery or Digital Twins)
Excellent communication skills to include written, verbal, and presentation
Highly organized, strongly self-motivated, and can multi-task activities
Quick learner with a positive attitude
Strong decision-making, problem resolution, and creative thinking skills
Team player with strong interpersonal skills
Bachelor's degree in engineering, marketing, GIS, or geography or a related field
Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S
Recommended Qualifications
#LI-MJ1
#LI-Onsite
Numbers & Facts
Location
Redlands, California
Industry
Computer/IT Services
Company Size
1,500 to 1,999 employees
Year Founded
1969
Website
http://www.esri.com/
About Company
We show people how to make the world work better with maps and apps. We are the best in our fields from all walks of life and all over the world. We come together in small teams to make big ideas happen. With our GIS technology, anything is possible. Come join us.
Skills
Advertisingunmatched
Blogunmatched
Brochuresunmatched
Business Developmentunmatched
Cadenceunmatched
Campaignsunmatched
Channel Strategiesunmatched
Communication Skillsunmatched
Conferencesunmatched
Content Delivery/Distributionunmatched
Distribution Channelunmatched
ESRIunmatched
Geographic Information Systems (GIS)unmatched
Geographyunmatched
Interpersonal Skillsunmatched
Market Entry Strategyunmatched
Market Trend Analysisunmatched
Marketingunmatched
Multitaskingunmatched
Organizational Skillsunmatched
Problem Solving Skillsunmatched
Product Demonstrationunmatched
Product Developmentunmatched
Professional Servicesunmatched
Salesunmatched
Sales Qualificationunmatched
Seminarsunmatched
Social Mediaunmatched
Spatial Dataunmatched
Team Playerunmatched
Trade Showsunmatched
Trend Analysisunmatched
User Groupsunmatched
Vertical/Industry Marketingunmatched
Webinarunmatched
White Papersunmatched
Writing Skillsunmatched
eBooksunmatched
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