Growth Marketer - SEM (Copy)

Senior Product Manager

Dallas, TX

Role & Responsibilities:

• • Own the application roadmap that drives acquisition, activation, engagement, and retention, with a focus on measurable impact to core company KPIs (conversion, LTV, and revenue growth) 
  • Analyze and optimize the user conversion funnel to increase activation and reduce churn, translating findings into product strategies that improve overall business performance
  • Develop and optimize user profiles and personas to guide personalization, retention, and upsell opportunities
  • Communicate product vision, goals, and performance updates across all stakeholders, clearly connecting feature delivery to company-wide results
  • Define, test, and launch new features through A/B testing and data-driven experimentation, to validate user and business impact
  • Partner cross-functionally with engineering, design, data, and marketing to deliver seamless user experiences and support growth initiatives
  • Collaborate with the marketing team to integrate and optimize third-party tracking platforms (e.g., Firebase & Kochava) to measure campaign attribution, user engagement, and ROI
  • Lead agile ceremonies (sprint planning, backlog grooming, retrospectives) to ensure execution quality, velocity, and alignment with priorities
  • Oversee QA and regression testing for high-confidence mobile releases
  • Conduct competitive and quantitative analysis to identify growth opportunities and feature priorities

Minimum Qualifications:

• • 5+ years of experience in product management and/or mobile/web analytics
  • Proven track record driving growth, engagement, and conversion for consumer mobile applications
  • Strong analytical skills with expertise in A/B testing, funnel metrics, and data-driven decision-making
  • Excellent communication and documentation skills; able to align the team towards a shared goal
  • Hands-on, detail-oriented, and proactive with a strong ownership mindset
  • Bonus points for experience in integrating AI-driven tools and frameworks to develop proofs of concept (POCs) for personalization, automation, and user insights

Preferred Qualifications & Prior Experience:

• • Experience at a startup or travel-tech company
  • Experience with mobile analytics, attribution, and engagement platforms (e.g., Firebase, Kochava, Mixpanel, Braze, PostHog, or similar tools)
  • Technical familiarity with React Native, Flutter, Node.js, GCP, and SQL
  • Background in cross-platform systems or mobile infrastructure
  • Passion for travel, innovation, and creating experiences that inspire exploration

Benefits and Perks:

• • Competitive salary + equity
  • Top-tier laptop provided
  • 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
  • 401(k) with company match
  • Unlimited, guilt-free vacation days
  • Annual wellness stipend (gym + other wellness activities)
  • Monthly house cleaning stipend
  • Annual travel allowance
  • Monthly cell phone & internet usage stipend
  • Charity donation company match
  • Employee referral bonus
  • Team offsites/activities