Growth Marketing I5

Join Our Team as a Senior Paid Media Specialist in San Francisco!

Are you ready to take your career to the next level in the vibrant city of San Francisco, CA? We're on the hunt for a dynamic Senior Paid Media Specialist to spearhead our paid media strategy and drive growth through innovative campaigns.

About the Role

As a Senior Paid Media Specialist, you'll be at the forefront of our marketing efforts, owning the entire lifecycle of campaign execution from strategy to reporting. You'll collaborate with merchant partners to boost web ordering and delivery growth through paid media. If you're passionate about building, testing, and data-driven decision-making, this role is perfect for you.

Key Responsibilities

• Develop and manage our paid media agency strategy, including agency selection and performance accountability.
• Execute all stages of campaign builds: brief, setup, launch, optimization, and reporting.
• Optimize paid media budgets across various channels such as Meta, Google, and TikTok.
• Design and execute A/B tests and build actionable case studies from results.
• Collaborate with merchant partners to create tailored paid media strategies.
• Analyze full-funnel performance to identify growth opportunities.
• Partner with data teams to build attribution models and validate performance drivers.

Requirements

• 6 years of hands-on paid media experience with campaign ownership.
• Expertise in major ad platforms like Meta, Google, and TikTok.
• Strong analytical skills with experience in attribution models and funnel analysis.
• Proficiency in using AI tools for creative concepting and performance analysis.
• Self-starter with the ability to build and operate independently.

Preferences

• Agency background or experience in an agency environment.
• Experience marketing to restaurants, local merchants, or within marketplace/delivery platforms.
• Familiarity with mobile app marketing and attribution platforms like Adjust or AppsFlyer.
• Experience with Google Tag Manager and conversion tracking setup.
• Experience marketing subscription products or digital services.

If you're ready to make a significant impact and grow with us, apply today!

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