Growth Marketing Lead

About Arlo

AI is changing how people access their health care - but traditional incumbent carriers are far behind. Thousands of people delay care every day, because of financial fear and lack of support from their health insurance to seek the care they need.

Arlo's mission is to make high-quality health coverage simple, affordable, and transparent - helping employers offer benefits that actually feel like benefits. We've grown from zero to tens-of-thousands of covered members in under a year, and we're just getting started.

The Opportunity

We're looking for a hands-on Growth Marketing Lead to build our growth engine from the ground up. You'll develop and test messaging, run small but high-impact experiments across multiple channels, and turn your findings into scalable campaigns that generate qualified leads and partnerships.

You'll report directly to the CEO and collaborate closely with design, product, and sales. This role combines creative storytelling, analytical rigor, and fast-paced experimentation.

What you will do

• Craft and test messaging that resonates with our target audiences - customers, advisors, and partners.

• Build, run, and optimize campaigns across digital and offline channels:

• Meta and LinkedIn Ads

• Direct Mail

• SEO & content programs

• Generative-AI-driven creative and landing page testing

• Launch rapid experiments to identify high-performing channels and messages.

• Partner with designers and agencies to produce compelling creative assets.

• Track and optimize performance across the funnel - from awareness to qualified lead.

• Manage and allocate an annual marketing budget efficiently to maximize learning and ROI.

What we are looking for

• 7-12 years of experience in growth, demand generation, or performance marketing.
• Proven ability to go from zero to one - building campaigns and iterating based on data.
• Strong copywriting and messaging instincts for B2B audiences.
• Hands-on experience with major ad platforms (Meta, LinkedIn, Google); SEO or direct-mail background a plus.
• Analytical mindset - fluent with HubSpot, Clay, or similar tools.
• Resourceful, entrepreneurial, and comfortable operating with autonomy and ambiguity.
• Bonus: Experience in healthcare, insurance, or benefits tech.

Why you'll love it here

• Mission with Impact: Help small businesses offer health benefits that truly matter.
• High Leverage: You'll be directly exposed to Arlos founder and will be key to building a health insurance company from scratch (where else can you do that??)
• Fast-Growing Startup: Join us at an inflection point - we're scaling quickly and thoughtfully.
• Ownership & Autonomy: We value builders and give you room to create.
• Compensation:
• Base Pay $140,000-180,000 annually
• Equity
• the usual Tech startup benefits (100% covered health insurance, vision, dental & life insurance, remote work setup stipend, in-office meals, etc. etc.)

Process

This is what you can expect when we like your application:

• 30-minute introductory call with Jan-Felix (CEO & Co-Founder)
• 30-min call with Karthik (Co-Founder)
• Take-home case study
• Onsite/ Virtual Onsite
• Reference Calls