Growth & Marketing Manager

Benjamin Franklin Plumbing

Grand Rapids, Michigan

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JOB DETAILS

SKILLS

Adobe Product Family, Artificial Intelligence (AI), Campaigns, Content Development, Content Management Systems (CMS), Customer Relationship Management (CRM), Detail Oriented, Email Marketing, Emerging Technology, Graphic Design, Health Insurance, Leadership, Life Insurance, Loyalty Programs, Marketing, Marketing Campaign, Multitasking, Pay-Per-Click Advertising, Plumbing, Problem Solving Skills, Process Improvement, Project/Program Management, Property Management, Sales, Sales Qualification, Search Engine Optimization (SEO), Social Media, Training Program, Vision Plan, Website Conversion, Website Management, Wordpress

LOCATION

Grand Rapids, Michigan

POSTED

5 days ago

Benefits:

Health insurance
Opportunity for advancement
Paid time off
401(k) matching
Bonus based on performance

Build Something Bigger Than Marketing

Most marketing jobs involve maintaining what already exists. This isn’t one of them.

We’re looking for someone who wants to build, create, experiment, and grow a brand that is becoming one of West Michigan’s premier plumbing companies.

If you’re someone who constantly asks…
“What if we tried this?”
“There’s got to be a better way.”
“I have an idea…”

…we’d love to meet you.

We’re not looking for someone who simply checks marketing boxes. We’re looking for someone who thinks like a business builder.

About Us

Benjamin Franklin Plumbing has experienced rapid growth over the past several years and we’re just getting started. Our next phase includes expanding throughout West Michigan while becoming the most trusted plumbing company homeowners, property managers, and businesses think of first.

We’re building a company where great ideas are encouraged, creativity is rewarded, and every employee has the opportunity to make a meaningful impact.

If you enjoy freedom, ownership, and seeing your ideas come to life, you’ll thrive here.

What You’ll Own

You’ll have responsibility for developing and executing our entire marketing strategy, including:

· Google Business Profile optimization

· Online review strategy and reputation management

· Google Local Services Ads (LSAs)

· Pay-Per-Click campaign management and vendor oversight

· Search Engine Optimization (SEO)

· AI Search Optimization (ChatGPT, Gemini, Perplexity and emerging platforms)

· Website management and ongoing improvements

· Social media strategy and content creation

· Email marketing campaigns

· Community outreach and local events

· Referral and customer loyalty programs

· Property manager and commercial partner communications

· Marketing analytics and reporting

· Brand consistency across all customer touchpoints

What Success Looks Like

You’ll help us:

· Increase qualified leads

· Improve conversion rates

· Grow our online reputation

· Become the #1 plumbing company consumers find online

· Expand successfully into new markets

· Strengthen relationships with commercial and residential customers

· Create innovative campaigns competitors haven’t thought of yet

Most importantly…

You’ll have the freedom to test new ideas. If you have a great marketing concept backed by solid thinking, we want to hear it—not bury it in layers of approval.

We’re Looking For Someone Who…

· Thinks creatively and solves problems.

· Loves data as much as creativity.

· Is curious about AI and emerging marketing technology.

· Enjoys learning and improving every week.

· Can manage multiple projects without losing attention to detail.

· Takes ownership instead of waiting for direction.

· Wants to build a long-term career, not just hold another marketing job.

· Believes marketing should produce measurable business results.

Experience

Preferred experience with:

· Google Business Profile

· Google Local Services Ads

· Google Ads

· SEO

· AI-driven search optimization

· Website management

· WordPress or similar CMS

· Social media management

· Email marketing platforms

· Analytics and reporting tools

· Graphic design platforms (Canva or Adobe)

· CRM or ServiceTitan experience is a plus

Why Join Benjamin Franklin Plumbing?

You’ll join a company that values initiative, trust, and growth. We believe great people deserve the freedom to do great work.

Your ideas won’t get stuck in endless meetings. You’ll work directly with leadership, help shape the future of our company, and see the impact of your work every day. As our company grows, so will your opportunities.

If you’re excited about helping build one of West Michigan’s premier home service brands, we’d love to talk with you.

BENEFITS

401K + Employer Match
Medical, Dental, Vision and Life Insurance
Emergency savings account + Employer match
Gym membership
Paid time Off
Paid holidays
Advancement opportunities
Parties and Family Events

Compensation: $65,000.00 - $85,000.00 per year

Join the Benjamin Franklin Plumbing Team!

We want to make joining our team as easy as possible. Our team members are the most valuable assets in our organization. It’s true, our employees come first! How do we prove it? First things first.

Pay— We believe the best performers deserve the best pay. That’s why we want to pay YOU the best competitive rate.
Flexibility— We want YOU to have time for the most important things in your life. Our scheduling is flexible. Find out how we do it.
Career Path— We offer you an unlimited future with our world class training programs. Our training programs include Technical Training, Virtual technical training, communications, sales, and more! If you are serious about your career and want to learn from the best in the industry apply today!

So, if you have a great attitude and a strong work ethic, and are someone who takes pride in the work you do, then we want to hear from you!

Each franchise location is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. The franchisee sets their own compensation and benefits. All inquiries about employment, benefits, scheduling and compensation at this franchise should be made directly to the franchise location, and not to Benjamin Franklin Plumbing Corporate.

About the Company

Benjamin Franklin Plumbing

📍Address: 4282 North Dupont Highway, Dover, DE 19901

☎Phone: +1 (302) 613-0703

Benjamin Franklin Plumbing of Dover, DE is a full-service plumbing company offering emergency repairs, system installations, and preventative maintenance throughout Delaware. Our experienced team specializes in tankless water heater installation, water heater repair, drain cleaning, sewer inspection, faucet and toilet repair, garbage disposal repair, and more. We’re available 24/7 for emergency plumbing services, ensuring that your needs are met promptly and professionally.

With offices in Dover, Wilmington, and Milford, we proudly serve Kenton, Odessa, Clayton, Cheswold, Woodside, Viola, Felton, Hartly, Smyrna, Houston, Marydel, Magnolia, Townsend, Frederica, and St Georges. Contact us today for reliable and efficient plumbing solutions.

COMPANY SIZE

50 to 99 employees

INDUSTRY

Construction - Residential & Commercial/Office

WEBSITE

https://www.benjaminfranklinplumbing.com/dover/

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