GTM AI Operations Manager

About the role

AI is reshaping how go-to-market teams work, and we want someone to drive that change at Rippling. You'll sit on our Growth Operations team, working across Marketing and Sales, using AI to make both orgs best-in-class and radically efficient.

This is a senior IC, hands-on, deeply scrappy role for a builder. You'll design AI agents and automated workflows that touch every step of the funnel. You'll embed with the SDRs and marketers who live in these systems, find where the work breaks, and ship solutions fast. When the right tool doesn't exist, you'll build it with engineering and RevOps, inside one of the most advanced custom-built marketing operations ecosystems in the industry.

What you will do

• Embed AI across the GTM funnel. Find where intelligence belongs across Marketing and Sales workflows, then build it. Deploy AI agents or partner with engineering to ship proprietary systems that drive automation, personalization, and conversion.
• Automate manual work from end to end. Rebuild GTM processes like enrichment, lead routing, account research, outbound generation, and pipeline hygiene using AI, low-code tooling, and integrations, so reps spend their time selling.
• Put AI on watch. Build AI-powered system monitoring that catches data quality issues, broken automations, and routing failures before they cost pipeline, surfacing anomalies and recommended fixes automatically.
• Extend Rippling's homegrown stack. Partner with engineering and RevOps to add AI-powered capabilities to Playbook and DemoTime, two go-to-market systems Rippling built in-house that no off-the-shelf vendor offers.
• Build the SDR execution layer. Design AI-powered frameworks inside our internal systems so every marketing-to-Sales handoff is consistent, actionable, and measurable.
• Own the data layer. Build and maintain complex SQL queries to monitor marketing operations performance and cross-system data flows (Salesforce, Outreach, LeanData, marketing automation, enrichment) and feed the data that trains and improves your AI systems. Turn what you find into dashboards and plain-language insights for non-technical stakeholders.

What you will need

• SQL expert. You can independently query and model data to answer your own questions. 
• Hands-on AI builder. You've built, prompted, automated, evaluated, or deployed AI tools and agents to solve real problems.
• Relentlessly scrappy and self-sufficient. You don't wait for permission, a roadmap, or a vendor. You've shipped things outside your job description because they needed to exist.
• Bias for speed. You ship, then improve.
• Strong communicator who can translate between technical and non-technical stakeholders.
• Background in Marketing Operations, Revenue Operations, or as a Salesforce admin. We care more about how you think and build than which seat you've sat in.
• Salesforce depth (flows, automations, reporting).
• Hands-on with Outreach (or Salesloft) and a marketing automation platform (Marketo, HubSpot, Iterable). LeanData and Nooks a plus.
• Experience with internal or homegrown tooling.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.