GTM Associate Manager

Accenture Plc
  • Hartford, CT
    1 day ago

    Job Description

    WE ARE

    The Accenture LearnVantage Strategy & Operations (S&O) team serves as the growth engine of the Americas business. We set and drive the strategic priorities of the business, enabling growth through data-driven, insight-led marketing, enablement, and innovation programs. Within marketing, we translate marketing intelligence and client insight into demand generation (B2B) and Account-Based Marketing (ABM), designing marketing programs that fuel pipeline, drive engagement, and deliver measurable business impact. We operate at the intersection of strategy, creativity, and execution-and we are looking for talented marketing professionals to help us scale our reach, amplify the LearnVantage brand, and accelerate growth across the ecosystem.

    YOU ARE

    A strategic and results-driven Marketing Associate Manager with deep expertise in B2B demand generation and Account-Based Marketing (ABM). As a member of the S&O team supporting GTM, you conceptualize and strategize integrated marketing programs while managing team members to guide them through end-to-end project executions. You combine analytical rigor with creative vision - translating business objectives into compelling campaigns that resonate with target audiences, build pipeline, and drive revenue. You thrive in fast-paced environments, navigating ambiguity with confidence and delivering high-quality work with speed and precision while collaborating cross-functionally across sales, strategy, and creative teams.

    THE WORK

    • Execute marketing activities and programs aligned to overall marketing strategy, supporting both GTM and S&O objectives with a focus on B2B demand generation and Account-Based Marketing (ABM).
    • Shape the LearnVantage Americas brand narrative and strategic POV, synthesizing market intelligence and client insight into messaging, content, and campaigns that resonate with target audiences across high-ROI channels.
    • Translate the brand narrative into demand generation programs that drive measurable engagement and pipeline.
    • Strategize and conceptualize integrated multi-channel campaigns across paid, owned, and earned channels; manage team members through end-to-end project executions, from brief through delivery.
    • Assess and monitor program performance against objectives, metrics, and budgets; analyze results and translate insights into actionable optimization recommendations.
    • Report and communicate program performances to executive leadership, with an emphasis on ROI.

    Numbers & Facts

    LocationHartford, CT

    Skills

    • Analysis Skillsunmatched
    • Brand Strategyunmatched
    • Budgetingunmatched
    • Business Growthunmatched
    • Business-to-Business (B2B)unmatched
    • Campaignsunmatched
    • Competitive Analysis/Strategyunmatched
    • Cross-Functionalunmatched
    • Customer/Client Researchunmatched
    • Demand Generationunmatched
    • Ecosystemsunmatched
    • Leadershipunmatched
    • Marketingunmatched
    • Marketing Strategyunmatched
    • Metricsunmatched
    • Outbound Marketingunmatched
    • Performance Analysisunmatched
    • Power Amplifierunmatched
    • Program Evaluationunmatched
    • Return on Investment (ROI)unmatched
    • Sales Pipelineunmatched
    • Sales Strategyunmatched
    • Team Lead/Managerunmatched

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