GTM Manager

WE ARE

The Accenture LearnVantage Strategy & Operations (S&O) team serves as the growth engine of the Americas business. We design and execute go-to-market strategies that enable our sales teams, engage LearnVantage clients, and drive revenue across a diverse portfolio of subsidiary companies. We operate at the intersection of strategy, sales, and execution - and we are looking for exceptional business development leaders to help us support net new Accenture opportunities through channel-led motions.

YOU ARE

A high-impact Digital Marketing Manager with a proven ability to translate business strategy into engaging multi-channel digital experiences that drive awareness, engagement, and pipeline growth. You bring a strong blend of content creation, performance marketing, and storytelling-crafting thought leadership, tutorials, and webinar experiences that position Accenture LearnVantage as a leader in workforce transformation. You understand how digital channels influence buyer journeys and are energized by the opportunity to generate net new opportunities while expanding existing engagements through compelling, data-driven campaigns. With a detail-oriented and execution-focused approach, you ensure all content aligns with Accenture's brand while continuously optimizing for performance. You operate with a proactive, roll-up-your-sleeves mindset-thriving in fast-paced environments, managing multiple priorities, and collaborating cross-functionally to deliver high-quality work with speed, consistency, and measurable impact.

THE WORK

• Execute integrated digital marketing campaigns across owned and paid channels to drive brand awareness, engagement, and pipeline growth.
• Create and manage thought leadership and tutorial content (blogs, landing pages, video, and downloadable assets) that positions LearnVantage as a trusted authority.
• Plan, promote, and host webinars - including content development, speaker coordination, and audience targeting.
• Lead SEO strategy and execution, including keyword research, on-page optimization, content structuring, and off-site backlinking efforts,
• Manage external SEO agency relationships, ensuring alignment on strategy, deliverables, timelines, and performance outcomes.
• Oversee social media strategy and execution across platforms (e.g., LinkedIn), including content calendar development, posting, engagement tracking, and optimization.
• Develop, launch, and optimize Google Ads campaigns including keyword strategy, ad copy, budget allocation, A/B testing, and performance tracking.
• Monitor, analyze, and report on paid campaign performance across channels, providing insights and recommendations to improve conversion and ROI.
• Support internal and external communications by creating marketing assets, announcements, newsletters, and cross-functional updates aligned to GTM priorities.