Head of Demand Generation
Location: Remote within the United States; Denver-based candidates preferred
Reporting to: Chief Marketing Officer
Employment type: Full-time
Who we are:
We provide the worlds engineers mission-critical intelligence, safeguarding the technology of today and enabling the breakthroughs of tomorrow. Accuris transforms the worlds largest repository of standards and supply chain data into AI-driven insights and connected workflows - enabling engineers to work smarter, stay compliant, and innovate faster. Behind every world-changing innovation - theres Accuris - the most trusted intelligence platform for engineers. https://accuristech.com/
The Opportunity
Accuris is seeking a strategic, analytical, and hands-on Head of Demand Generation to build a predictable, scalable pipeline engine across our Engineering Intelligence and Supply Chain Intelligence portfolios.
Reporting to the Chief Marketing Officer, this leader will own the global demand generation strategy - from audience segmentation and campaign development through pipeline creation, acceleration, and measurement. You will bring together digital programs, account-based marketing, lifecycle marketing, events, content activation, and sales plays into coordinated buying experiences.
This is a highly visible role for a leader who understands complex enterprise B2B markets. The right person can translate growth objectives into executable programs, develop a clear point of view about where to invest, and remain close enough to execution to improve campaigns in real time.
Success will be measured by qualified pipeline and revenue contribution - not activity or lead volume alone.
What Youll Own
Demand strategy and pipeline
- Develop and lead Accuriss global demand generation strategy, aligned with annual revenue targets, priority markets, product launches, and customer expansion objectives.
- Own marketing-sourced and marketing-influenced pipeline goals, including coverage, conversion, velocity, and program return.
- Create differentiated demand motions for Accuriss Engineering Intelligence and Supply Chain Intelligence solutions.
- Balance new-logo acquisition with cross-sell, upsell, product adoption, and customer expansion opportunities.
- Build quarterly and annual plans that clearly connect investments, audiences, programs, pipeline targets, and expected business outcomes.
- Establish a disciplined testing and optimization roadmap across messages, offers, audiences, channels, and conversion points.
Integrated campaigns
- Turn company and product priorities into integrated campaigns that span paid media, organic and AI search, email, webinars, events, content syndication, retargeting, nurture, and sales activation.
- Work with Product Marketing to develop compelling buying journeys for technical users, functional leaders, and executive decision-makers.
- Build campaigns around the business outcomes Accuris delivers, including engineering productivity, regulatory compliance, requirements traceability, supply chain resilience, risk reduction, and faster time to market.
- Create repeatable campaign frameworks that can be adapted by product, industry, geography, account segment, and stage of the customer lifecycle.
- Partner with Field and Partner Marketing to connect global programs with regional, industry, publisher, and channel opportunities.
Account-based growth
- Design and scale account-based marketing programs for priority enterprise accounts and buying groups.
- Partner with Sales to define target accounts, identify account-level opportunities, coordinate outreach, and establish shared success measures.
- Use account, intent, engagement, and opportunity data to determine when and how Marketing and Sales should act.
- Develop plays for whitespace discovery, stalled-pipeline acceleration, competitive displacement, renewal support, and expansion within the installed base.
Lifecycle and conversion
- Own the prospect lifecycle from first engagement through qualification, sales acceptance, pipeline progression, and re-engagement.
- Improve conversion across web experiences, forms, content offers, demo requests, events, nurture programs, and sales handoffs.
- Develop nurture strategies based on audience, product interest, account status, behavior, and buying stage.
- Work with Marketing Operations and Revenue Operations to strengthen scoring, routing, attribution, funnel definitions, data quality, and service-level agreements.
- Ensure the digital journey reflects the needs of complex buying committees rather than optimizing only for individual lead volume.
Performance and operations
- Own clear, executive-ready reporting that connects marketing strategy, investment, and performance to the outcomes the business cares about - including qualified pipeline, revenue, conversion, velocity, customer acquisition efficiency, and expansion.
- Translate marketing data into a concise business narrative: what is working, what is not, why it matters, and what actions or investment decisions should follow.
- Use data to evaluate channel effectiveness, campaign contribution, account engagement, conversion, velocity, cost of acquisition, and return on investment.
- Lead regular performance reviews and translate the findings into clear decisions about budget, audience, channel, and program priorities.
- Own the demand generation budget and make thoughtful investment tradeoffs based on business impact.
- Partner with Marketing Operations to ensure the marketing technology stack, data, processes, and reporting support scale.
- Select and manage agencies, media partners, and other external resources as appropriate.
Leadership and collaboration
- Build, coach, and develop a high-performing demand generation team, with the organizational scope evolving alongside the companys growth.
- Create strong operating relationships across Marketing, Sales, Business Development, Revenue Operations, Product, Customer Success, and Partnerships.
- Bring clarity and focus to a complex portfolio, helping teams align around a manageable number of high-impact growth priorities.
- Establish a culture of accountability, experimentation, continuous improvement, and shared ownership of revenue outcomes.
- Communicate strategy, performance, risks, and recommendations clearly to executive stakeholders.
What You Bring
- 10+ years of B2B marketing experience, including significant leadership responsibility for demand generation, growth marketing, integrated campaigns, or account-based marketing.
- A demonstrated record of building qualified pipeline and contributing to revenue in an enterprise software, data, information services, or technology business.
- Experience marketing complex solutions to large organizations with long sales cycles, multiple products, and multi-person buying committees.
- Strong command of full-funnel demand generation, including acquisition, nurture, ABM, conversion, pipeline acceleration, and customer expansion.
- Experience partnering closely with enterprise sales teams and Revenue Operations against shared pipeline objectives.
- The ability to move comfortably between strategy, team leadership, performance analysis, and hands-on program development.
- Fluency applying AI tools to accelerate campaign development, audience research, content activation, personalization, testing, and performance analysis - while maintaining strong standards for accuracy, brand integrity, data security, and human review.
- Demonstrated ability to evaluate and adopt AI-enabled marketing tools, translate them into practical workflows, and coach teams to use them responsibly and effectively.
- Strong analytical and financial judgment, including experience managing budgets, forecasting contribution, and reallocating investment based on results.
- Experience with modern CRM, marketing automation, attribution, intent, ABM, analytics, webinar, and digital advertising platforms.
- Clear, persuasive communication skills and the ability to create alignment across functions and levels.
- A customer-centered mindset and the intellectual curiosity to understand technical products, specialized markets, and engineering audiences.
Especially Valuable
- Experience marketing to engineering, manufacturing, supply chain, compliance, product development, or technical information audiences.
- Experience in aerospace and defense, electronics, automotive, energy, industrial manufacturing, or other regulated industries.
- Familiarity with standards management, requirements management, engineering software, component intelligence, PLM, digital engineering, or supply chain risk.
Compensation/Benefits Information
Accuris states that the anticipated base salary range for this position is $180,000 to $210,000. Final base salary for this role will be based on the individuals geographical location as well as experience and qualifications for the role. In addition to base compensation, this role is eligible for an annual incentive plan as well as comprehensive benefits. For more information on benefits, please reach out to the recruiter assigned to the role.
Company Statement:
Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.