Head of Growth

About the Company

Our client is an early-stage diagnostics and bioinformatics company in San Francisco working on one of medicine's hardest problems: finding treatment options for patients with rare or aggressive cancers who have run out of standard-of-care options.

The company runs deep, comprehensive analysis of a tumor's DNA, RNA and protein to understand how each cancer works and where it is vulnerable. In its first year it worked with more than 75 patients and often found plausible therapeutic targets that hadn't been identified before. It is now scaling patient volume significantly and bringing new methods into clinical care for the first time.

The Role

This is the company's first marketing hire. You'll set the growth strategy and run it day to day, partnering closely with the founding team, patient engagement, product and science. You'll build campaigns across organic social, paid social, events and partnerships to help more patients and families learn that this option exists.

The role is about 80% hands-on and 20% managing contractors, with room to build a team as the company grows. You'll work directly with the founders, including the CEO.

What You'll Do:

• Define the growth marketing strategy with the founding and patient engagement teams
• Develop and launch patient awareness campaigns across organic social, paid social, events and other channels
• Build and support marketing relationships with patient advocacy groups and support communities
• Own and optimize SEO and AEO (answer-engine optimization for AI search)
• Work with product and science teams to explain a complex scientific offering in terms patients and families understand
• Define, track and report success metrics for every campaign
• Manage marketing contractors and budgets

Qualifications:

• 4 to 10 years in D2C growth or performance marketing, covering both paid and organic social
• At least 1 year of D2C marketing at an early-stage startup (Seed to Series C), where you built a marketing motion from 0 to 1
• A track record of organic and paid social campaigns you can show with clear results
• Daily use of frontier AI tools (such as Claude or Cursor) in your work
• Clear, confident communication, both spoken and written
• Comfort marketing to cancer patients and their families with care, empathy and attention to compliance