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Head of Marketing

Taste Buds Kitchen - HQ
  • Chester, MD
  • $95,000–$115,000 Per Year
  • Full-time
18 days ago

Job Description

Benefits:
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance
  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Employee discounts

Strategy, CRM Architecture, Paid Growth, Web Conversion & Local Unit ROI

The Opportunity
Taste Buds Kitchen is a family-friendly franchise brand in hyper-growth, scaling from 25 to nearly 50 locations. As our business expands, we need a Head of Marketing to build, lead, and execute our strategic marketing engine.


Reporting directly to the CEO, you will develop and execute our overarching marketing strategy to drive system-wide profitability. You will execute annual plans and oversee the National Brand Fund to drive system-wide results—owning national brand strategy, CRM customer journey architecture, paid digital acquisition (agency management), website conversion rate optimization (CRO), and local store community marketing playbooks—leading an internal team (a full-time Creative & Brand Marketing Manager) alongside specialized agency partners.


Key Responsibilities
  • Strategic Growth & National Strategy: Develop, align, and execute annual multi-channel marketing plans across all locations. Direct, allocate, and oversee the National Brand Fund to maximize system-wide results, ROI, and brand impact across all markets.
  • P&L & Performance Alignment: Set core benchmarks (CAC, LTV, ROAS) and align marketing initiatives directly with unit-level P&L success and franchise growth.
  • CRM Journey Architecture: Architect automated customer lifecycle journeys for local kitchen bookings, birthday parties, and summer camps. Design email/SMS nurture flows, reactivation triggers, and retention campaigns.
  • Paid Media & Agency Management: Own performance marketing across Paid Social (Meta, Instagram, LinkedIn) and Search (Google). Manage agency partners, allocate budgets, set ROAS targets, and ensure high-converting creative hooks.
  • Website CRO & Funnel Optimization: Lead national website strategy to maximize conversion rates across system location pages. Direct SEO/web development partners in A/B testing and booking flow optimization.
  • Local Store Marketing (LSM) & Data-Backed Beta Playbooks: Translate high-level strategy into data-driven playbooks for kitchen owners. Partner with franchisees to pilot and beta-test new marketing initiatives within controlled frameworks before rolling out network-wide.
  • Brand Partnerships & National Strategy: Identify, negotiate, and execute strategic co-marketing partnerships with complementary national brands (e.g., family entertainment, food/beverage, or CPG brands) to expand brand reach, drive customer acquisition, and maximize National Brand Fund impact.
  • Team Leadership: Lead and mentor our Creative & Brand Marketing Manager (who owns video production, social content, influencer networks, and local toolkits) and agency partners to ensure all creative output fuels core revenue goals.
  • Attribution & Dashboards: Build executive dashboards tracking sales by source, CPA, LTV, CRM retention rates, and overall ROI for leadership and franchisees.
How We Measure Success
  • System Revenue & Unit Growth: YoY growth in class, party, and camp bookings across all locations.
  • National Brand Fund Efficiency: Demonstrable ROI and system-wide sales growth generated through National Brand Fund allocations and annual marketing execution.
  • CRM & Lifecycle Engagement: Lift in database reactivation, email/SMS conversion, and repeat booking frequency (LTV).
  • Marketing ROI & Performance: Measurable return on ad spend (ROAS) across paid search and paid social channels. 
  • Website & Conversion Rate Optimization (CRO): Measurable lift in online booking conversion rates across location landing pages.
Who You Are & Qualifications
  • Experience: Progressive marketing leadership in a multi-unit, franchise, or multi-location system (fitness, fast-casual, family enrichment, or retail preferred).
  • National Strategy & Fund Oversight: Proven experience executing annual marketing plans and managing system-wide brand funds or co-op budgets to drive collective franchise success.
  • Strategic Architect: You connect brand awareness directly to unit economics, attribution, and customer LTV.
  • CRM & Funnel Expertise: Deep experience in lifecycle email/SMS journeys, automated CRM pipelines (GoHighLevel, HubSpot, ActiveCampaign), and high-converting landing pages.
  • Data-Driven & Experimental: You test, measure, and iterate, using hard data to gain franchisee buy-in for new initiatives.
  • Performance Media Savvy: Effective at directing paid search/social strategy and managing agencies to strict ROAS targets.
Benefits & Perks
  • Salary: $95,000 – $115,000 + Performance Bonus
  • Schedule: Hybrid (2–3 days/week in Chester, MD HQ; other days remote)
  • Health & Wealth: Comprehensive Health Insurance & 401(k) with company match
  • Balance: Unlimited PTO, family-first culture, and free cooking classes!
  • Impact: Direct leadership role scaling a national brand while empowering local franchise business owners across the country.

Numbers & Facts

LocationChester, MD
Job TypeFull-time
Salary$95,000–$115,000 Per Year

Skills

  • A/B Testingunmatched
  • Acquisitions Managementunmatched
  • Alliance/Partner Managementunmatched
  • Benchmarkingunmatched
  • Beta Test/Releaseunmatched
  • Brand Managementunmatched
  • Brand Marketing (Branding)unmatched
  • Brand Strategyunmatched
  • Budgetingunmatched
  • Campaignsunmatched
  • Certified Public Accountant (CPA)unmatched
  • Channel Marketingunmatched
  • Consumer Packaged Goodsunmatched
  • Contract Research Organization (CRO)unmatched
  • Customer Acquisitionunmatched
  • Customer Relationship Management (CRM)unmatched
  • Dental Insuranceunmatched
  • Economicsunmatched
  • Fitnessunmatched
  • Food and Beverage Industryunmatched
  • Google Search Engineunmatched
  • Health Insuranceunmatched
  • Leadershipunmatched
  • LifeTime Value (LTV)unmatched
  • LinkedInunmatched
  • Marketingunmatched
  • Marketing Planunmatched
  • Marketing Strategyunmatched
  • Mentoringunmatched
  • Negotiation Skillsunmatched
  • Product/Service Launchunmatched
  • Profit & Lossunmatched
  • Reporting Dashboardsunmatched
  • Retailunmatched
  • Return on Investment (ROI)unmatched
  • Revenue Growthunmatched
  • Salesunmatched
  • Search Engine Marketing (SEM)unmatched
  • Search Engine Optimization (SEO)unmatched
  • Short Messaging Service (SMS)unmatched
  • Social Media Marketingunmatched
  • Systems Administration/Managementunmatched
  • Team Lead/Managerunmatched
  • Test Plan/Scheduleunmatched
  • Training/Teachingunmatched
  • Video Productionunmatched
  • Vision Planunmatched
  • Web Programmingunmatched
  • Website Conversionunmatched
  • Website Optimizationunmatched

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