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Skills
Analysis Skillsunmatched
Brand Positioningunmatched
Campaignsunmatched
Communication Skillsunmatched
Cross-Functionalunmatched
Customer Acquisitionunmatched
Market Entry Strategyunmatched
Market Researchunmatched
Market Segmentationunmatched
Marketing/Promotional Messagingunmatched
Multiplatform/Cross-Platformunmatched
Pagerunmatched
Product Engineeringunmatched
Product Marketingunmatched
Product Positioningunmatched
Salesunmatched
Sales Supportunmatched
Short Messaging Service (SMS)unmatched
Software as a Service (SaaS)unmatched
Startupunmatched
Writing Skillsunmatched
eCommerceunmatched
Description
We’re seeking a Head of Product Marketing who will own product positioning, messaging, and go-to-market strategy across our two platforms: Privy and Emotive. You’ll work closely with Product, Sales, and Customer Success to deeply understand our customers, drive adoption, and tell compelling product stories that convert.
What You'll Do
Own positioning and messaging for new and existing product features across email, SMS, and on-site conversion tools.
Partner with Product and Engineering to launch new features, own the GTM process, and support adoption.
Develop competitive insights and articulate differentiated value across customer segments.
Create and maintain product collateral, including landing pages, sales decks, one-pagers, and in-app messaging.
Conduct and synthesize customer and market research to inform positioning and roadmap.
Support the Sales and Success teams with enablement tools and product training.
Collaborate with the Growth and Lifecycle teams to fuel campaigns and product education.
Work cross-functionally to ensure our brand voice and positioning are consistent across all channels.
Requirements
5-7 years of product marketing experience in SaaS, ideally in e-commerce or martech.
You’re a strong writer who can translate technical capabilities into clear customer value.
You thrive in scrappy, fast-paced startup environments and enjoy building from zero to one.
You’re analytical, customer-obsessed, and skilled at turning insights into action.
You’re comfortable leading GTM efforts and working cross-functionally across teams.
Bonus if you’ve worked with Shopify brands, DTC founders, or e-commerce platforms.