Head of Storytelling

This role owns the social storytelling function at a fast-growing healthtech company building practice-management software for autism care clinics. The person in this seat will build and run a content engine from the ground up, spanning short-form video, influencer partnerships, and organic social strategy across all major platforms, with a direct line between content performance and business outcomes like patient starts and intake form submissions.

The ideal candidate has 2 to 5 years of hands-on organic social experience, has built a content program from scratch, and is equally comfortable writing a brief, appearing on camera, and reading a performance dashboard. Experience in B2C healthcare or with sensitive audiences such as families of children with special needs is a meaningful plus.

Key Responsibilities

1. Own organic social strategy across Instagram, TikTok, LinkedIn, and Facebook with a heavy emphasis on short-form vertical video
2. Build and manage a network of creators, influencers, and freelancers including parent bloggers and clinician content creators to scale content output
3. Create content directly, including writing briefs, appearing in videos, and producing carousels and graphics
4. Manage an offshore social media manager and coordinate day-to-day content production
5. Develop and maintain the content calendar and set brand guidelines for all organic channels
6. Connect content performance to down-funnel business metrics such as intake form submissions, patient starts, and cost per converted user
7. Define and evolve brand voice and visual identity across all public-facing channels

Required Skills & Experience

• 2 to 5 years of experience in organic social media content creation and strategy
• Demonstrated experience building a content engine from scratch
• Hands-on short-form vertical video production skills
• Ability to think both tactically and strategically across content calendars, brand narrative, and platform nuance
• Comfort managing freelancers and offshore team members
• Familiarity with connecting content performance to business metrics

Preferred Skills

• B2C healthcare experience
• Background working with sensitive audiences such as families of children with autism or similar communities
• Experience with Meta Ads, AI content tools, and short-form video editing software
• Comfort appearing on camera as a brand representative