Head of VIP

Are you a strategic leader ready to shape the future of VIP operations in one of the fastest-growing iGaming organizations in the U.S. and beyond?

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

Location: Fort Lee, New Jersey (100% On-site)
Work Mode: Full-time, office-based (Remote or hybrid work arrangements are not available)

The Role ️

As the Head of VIP, you’ll lead a dynamic international team, overseeing the full VIP lifecycle across multiple markets and brands. You’ll define strategy, manage performance KPIs, and ensure an unmatched player experience in line with company goals and regulatory requirements. This is an opportunity to make a lasting impact by shaping a data-driven, customer-centric VIP program at scale.

What You’ll Do

• Lead, motivate, and develop the VIP team to deliver best-in-class service.
• Design and execute the global VIP strategy, ensuring alignment with business growth targets.
• Oversee day-to-day operations and performance of VIP activity across multiple regulated markets.
• Define and monitor key KPIs to track player engagement, retention, and revenue performance.
• Build and maintain long-term relationships with top-tier players, fostering loyalty and value.
• Collaborate closely with Marketing, CRM, Payments, and Compliance teams to deliver a seamless, compliant VIP journey.
• Implement segmentation, loyalty, and reward programs to enhance player lifetime value.
• Stay ahead of market trends, player insights, and competitive dynamics to drive continuous improvement.
• Ensure full adherence to Responsible Gaming and U.S. regulatory frameworks, including NJDGE requirements.
• Report on key metrics, insights, and forecasts for senior stakeholders.

What We’re Looking For

• 2+ years’ experience in a Head of VIP, Senior VIP, or Team Lead role within the iGaming or online entertainment industry.
• Deep understanding of VIP lifecycle management, player segmentation, and retention strategy.
• Proven success operating across multiple jurisdictions, including U.S. regulated markets.
• Strong experience working with New Jersey regulators (NJDGE) and familiarity with compliance processes.
• Excellent leadership and communication skills, with a track record of motivating diverse, multicultural teams.
• Analytical mindset with data-driven decision-making ability.
• Highly organized, commercially minded, and results-oriented.
• Strong commitment to integrity, responsible gaming, and player well-being.

Why Join Soft2Bet?

• Bonuses: Discretionary, performance based
• Benefits: Comprehensive medical, dental, and vision + 401(k)
• Time Off: Generous PTO policy
• Perks: Partially subsidized in-office breakfasts and lunches
• Culture: Collaborative, international team that celebrates milestones and wins together
• Growth: Strong opportunities for professional development and ownership within a scaling organization

Soft2Bet is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.