Healthcare Multimedia Journalist

OU Medicine, Inc.

Oklahoma City, OK

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JOB DETAILS

JOB TYPE

Full-time

SKILLS

AP Stylebook, Accounts Payable, Adobe Creative Suite, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Artificial Intelligence (AI), Brand Positioning, Clinical Information, Clinical Outcomes, Clinical Research, Compensation and Benefits, Content Development, Content Management, Content Management Systems (CMS), Corporate Communications, Cross-Functional, Digital Media, Editing, Fact Checking, Feature Stories, Healthcare, Industry/Trade Analysis, Information Retrieval, Interpersonal Skills, Interviewing Skills, Journalism, Leadership, Logistics, Medical Records, Medical Research, Medicine, Microsoft Office, Multimedia, Multiplatform/Cross-Platform, Multitasking, Newsroom, Patient Care, Performance Metrics, Photography, Plan Meetings, Podcasting, Power Amplifier, Proofreading, Public/Media/Press/Analyst Relations, Quality Management, Scripting (Scripting Languages), Search Engine Optimization (SEO), Social Media, Statistics, Storyboards, Storytelling, Style Guide, Time Management, Video Production

LOCATION

Oklahoma City, OK

POSTED

29 days ago

Position Title:Healthcare Multimedia JournalistDepartment:Brand and Growth MarketingJob Description:New to OU Health? Ask your recruiter about our competitive wages and total rewards package including possible relocation assistance if you are located outside of 100 miles! The Digital Content Specialist creates compelling, multimedia content that brings OU Health's stories to life across digital platforms. This position is a key member of the digital newsroom team, crafting narratives that showcase clinical excellence, patient experiences, employee achievements and organizational impact. The Specialist produces high-quality written, visual and multimedia content that engages diverse audiences while advancing brand positioning, patient acquisition and community awareness goals. This position serves as a creative storyteller that translates complex medical information into accessible, human-centered narratives that resonate with patients, referring providers, community members and other key stakeholders. Essential ResponsibilitiesResponsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position.Content Creation & StorytellingResearch, write and produce compelling stories across multiple formats including feature articles, patient success stories, physician profiles, employee spotlights, clinical innovation pieces, and community impact narrativesConduct interviews with patients, physicians, employees and other stakeholders to gather authentic stories and compelling quotesTransform complex medical topics, research findings and clinical innovations into clear, engaging content accessible to general audiencesCreate content that highlights OU Health's identity as the clinical enterprise of Oklahoma's only academic medical center, showcasing the integration of patient care, medical education, and researchDevelop human-centered narratives that demonstrate empathy, cultural sensitivity, and respect for patient experiencesWrite compelling headlines, subheadings, and social media copy that drive engagement and readershipEnsure all content adheres to AP style, brand guidelines and organizational messaging frameworks Digital NewsroomContribute regular content to OU Health's digital newsroom platform according to editorial calendar and strategic prioritiesFormat and publish content using content management systems (CMS)Optimize content for search engines (SEO) and AI-powered information retrieval platforms following best practicesMaintain content consistency across digital platforms including ouhealth.com integrationMonitor content performance and engagement metrics to inform future storytelling approaches Multimedia Content DevelopmentCollaborate with photographers, videographers and designers to conceptualize and execute multimedia storytelling projectsWrite scripts, storyboards and treatments for video content, podcasts, and interactive featuresCoordinate photo and video shoots, including scheduling, logistics and on-site directionEdit and optimize multimedia assets for various digital platforms and formatsDevelop visual storytelling approaches that enhance written narratives Research & Story DevelopmentProactively identify compelling story opportunities across OU Health service linesResearch industry trends, competitive content and emerging healthcare topics to identify relevant storytelling anglesBuild and maintain relationships with subject matter experts, physicians, service line leaders and clinical staff to source story ideasVerify facts, statistics and medical information with appropriate clinical experts and resourcesStay current on healthcare news, academic medicine developments, and organizational priorities Collaboration & Project ManagementPartner with media relations team to amplify earned media coverage through owned channelsWork with service line leadership to develop content that drives patient volume and provider referralsManage multiple projects simultaneously while meeting deadlines and quality standardsParticipate in editorial planning meetings and contribute strategic content ideasGeneral ResponsibilitiesPerforms other duties as assigned Minimum QualificationsEducation: Bachelor's Degree required.Experience: At least 3 years of experience in content creation, journalism, digital media or corporate communications required.License/Certification/Registration: None Knowledge/Skills/Abilities Understanding of healthcare and medical terminologyExperience conducting interviews and developing human-interest storiesProven ability to produce content for digital platforms including web, social media, and multimedia formatsExperience working with content management systems and digital publishing platformsExceptional writing, editing and proofreading skills with mastery of AP styleStrong storytelling abilities with talent for crafting compelling narratives from complex informationExcellent interpersonal and interviewing skills with ability to build rapport and trustCultural competency and sensitivity when working with diverse patients, staff, and communitiesDetail-oriented with strong research and fact-checking abilitiesCreative thinking with ability to identify unique angles and fresh perspectivesTime management skills with ability to meet deadlines while maintaining quality standardsCollaborative mindset and ability to work effectively with cross-functional teamsAdaptability and flexibility in fast-paced, dynamic environmentBasic understanding of SEO principles and digital content best practicesProficiency with Microsoft Office Suite and content management systemsSkills in photography, videography or video editingExperience with Adobe Creative Suite (Photoshop, Premiere Pro, InDesign)Knowledge of social media platforms and content optimization strategiesExperience with podcast production or audio storytelling#cbCurrent OU Health Employees - Please click HERE to login.OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.

About the Company

OU Medicine, Inc.

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