Home Health Marketing Representative

We are seeking an experienced <\/span>Account Executive<\/span><\/b> to support the growth of a well -established, ACHC -accredited, state -licensed home health agency. This role is responsible for expanding referral partnerships, increasing market presence, and managing business development activities across assigned territories with an existing client base.<\/span>
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The ideal candidate has a proven background in healthcare sales, particularly within home health, post -acute care, or a related healthcare setting. Success in this role requires exceptional relationship -building, strategic planning, and the ability to develop long -term partnerships with referral sources, providers, and payers.<\/span>
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Key Responsibilities<\/span>
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• Lead day -to -day sales, marketing, and business development efforts within designated territories.<\/span>
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• Build and maintain strong relationships with referral partners, including hospitals, physicians, skilled nursing facilities, case managers, discharge planners, and other healthcare professionals.<\/span>
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• Establish and negotiate contracts and reimbursement agreements with managed care organizations, government agencies, and other third -party payers.<\/span>
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• Maximize reimbursement opportunities by maintaining strong payer relationships and supporting effective contract management.<\/span>
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• Evaluate market trends, identify growth opportunities, and develop strategic plans to increase referrals and market share.<\/span>
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• Collaborate with leadership on budgeting, forecasting, and volume projections to support organizational growth.<\/span>
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• Execute marketing strategies and community outreach initiatives that drive patient census and revenue objectives.<\/span>
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• Ensure all sales and marketing activities comply with applicable federal, state, and industry regulations, including anti -kickback and patient solicitation requirements.<\/span>
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• Assist with recruiting, onboarding, training, and supervising marketing and business development staff as needed.<\/span>
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• Maintain a strong understanding of community needs, market conditions, and payer feedback to enhance the organization's reputation and service excellence.<\/span>
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  Requirements<\/h3>

  Qualifications
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  • Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field (Master’s preferred)
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  • Minimum 3 years of healthcare marketing or business development experience, preferably in home health or post -acute care
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  • Prior experience in sales or account management strongly preferred
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  • Proven ability to build and maintain professional referral networks
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  • Strong negotiation, communication, and relationship management skills
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  • Ability to work independently in a field -based role
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  • Experience supervising or managing staff preferred
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    Compensation & Benefits
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    • Competitive base salary plus performance -based incentives ($65K–$250K+)
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    • Health, dental, and vision insurance
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    • Life insurance coverage
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    • 401(k) retirement plan
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    • Paid time off
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    • Tuition reimbursement opportunities
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    • Career growth and leadership development potential
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      Ideal Background
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      Candidates with experience in the following are highly encouraged to apply:
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      • Home Health Sales
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      • Hospice or Post -Acute Care Business Development
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      • Physician Liaison Roles
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      • Skilled Nursing Facility Marketing
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      • Healthcare Account Management
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      • Managed Care or Payer Relations
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