Honda Sales Manager

Location: Vista, CA (On site) | Type: Full Time | Salary Range: $140,000 - 185,000

Norm Reeves Dealerships is a nationally-recognized group of privately-owned retail automotive dealerships located in Southern California, Texas, and Florida. With a history dating back to 1963, our group has established a reputation for innovation, integrity, and customer-centric services. We are expanding rapidly and are looking for talented individuals that are eager to grow their careers while the company continues to expand.                                                                                             

We are currently seeking an experienced Sales Manager to lead new and used vehicle sales operations at our high-performing Honda dealership in Vista, CA.

This is a key leadership role responsible for driving new and used car volume, maximizing profitability, and developing a strong, performance-driven sales team in a fast-paced, customer-focused environment.

What You’ll Do:

• Lead and manage all new vehicle sales operations
• Drive volume, gross profit, and market share growth
• Work closely with Sales Managers and Finance to optimize deal structure and closing performance
• Train, coach, and hold the sales team accountable to process and performance standards

• Manage new and used vehicle inventory, pricing, and merchandising.

• Ensure strong customer experience and CSI performance across all new car operations

• Review sales reports, track KPIs, and implement strategies to improve performance.

What You’ll Need:

• 5+ years automotive sales management experience required
• Proven experience in high-volume automotive sales
• Strong leadership, strategic thinking, and operational planning skills
• Strong F&I knowledge with proven ability to structure deals and maximize backend gross
• Proficiency with CRM systems, desking tools, digital retail platforms, and inventory management software (ex. Conquest)
• Honda/Import brand experience preferred

• Strong leadership and coaching skills

• Proven ability to close deals and drive results

• Excellent communication and customer service skills

• Valid driver’s license with a clean driving record

• Ability to work flexible hours, including evenings and weekends

Benefits & Employee Perks

• Medical, Dental, Vision, and Complimentary Life Insurance

• 401k Matching and FSA

• Tuition Reimbursement

• Paid Time Off (accrues)

• Supplemental Insurance (Hospital, Accident, Critical Illness)

• Discounts on Vehicles, Services, and Parts