Influencer Marketing

igniwa.com
  • San Francisco, California
  • Autofill and Review
30+ days ago

Job Description

Client is looking for a senior, hands-on Influencer Marketing Lead to own influencer marketing. This is a 01 and 110 role - you’ll design influencer strategy, build and manage influencer relationships globally, and turn influencers into a repeatable, scalable acquisition channel. While influencer marketing is the core focus, you’ll also work closely with our Growth and Product teams on search, paid acquisition, and AI-era discovery.

This role is ideal for someone who has run influencer programs in the US (early stage/SaaS preferred).

What You’ll Own
Influencer Marketing (Primary Focus)
  • Design and own global influencer strategy across Instagram, TikTok, LinkedIn, and YouTube
  • Identify, onboard, and manage influencers across tiers
  • Build long-term influencer partnerships, not one-off posts
  • Own outreach, negotiation, contracting, timelines, and delivery
  • Develop clear influencer briefs that translate value into native, high-performing content
  • Build systems for tracking performance: CAC, retention, assisted conversions, and brand lift
  • Experiment aggressively with formats, influencers, and narratives - double down on what works
Creator-Led GTM & Distribution
  • Turn influencers into a durable GTM channel (not just a marketing experiment)
  • Work closely with founders and Growth to align influencers with launches, features, and narratives
  • Explore non-obvious partnerships: affiliates, rev share, co-created products, education, communities

Numbers & Facts

LocationSan Francisco, California
Websiteigniwa.com

Skills

  • Artificial Intelligence (AI)unmatched
  • Contract Negotiationunmatched
  • LinkedInunmatched
  • Marketingunmatched
  • Performance Analysisunmatched
  • Relationship Managementunmatched
  • Software as a Service (SaaS)unmatched
  • YouTubeunmatched

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