INSIDE SALES REPRESENTATIVE
Dialight is the world leader in LED industrial lighting technology with millions of LED fixtures installed worldwide. We see a world where heavy industry is transformed to be safer, more productive, and environmentally friendly through illumination. We enable industrial customers operating in demanding environments to reduce their energy costs, maintenance costs, and carbon footprint while maximizing the safety and productivity of their facilities.
Position Overview
We are seeking a motivated and technically skilled INSIDE SALES REPRESENTATIVE to join our team. This position will manage inbound sales activities, build relationships with distributors and end users, and occasionally engage in outside sales activities such as site visits, customer meetings, and industry events.
The ideal candidate will combine strong communication and organizational skills with technical aptitude, a customer-first attitude, and an understanding of industrial or hazardous location products.
Key Responsibilities
General Duties
- Assist in the close of sales with qualified leads to generate new business and ensure the client's needs are met
- Encourage potential clients to buy products and close the best possible deal
- Build customer relationships (distributors & end users) with existing clients by reaching out via phone calls, emails, or other forms of communication to increase the likelihood of them purchasing again
- Use CRM software to maintain a database of current information on new sales opportunities as well as existing customers
- Track sales cycle progress on a monthly and quarterly basis to make sure customer acquisition goals are met
- Understanding client needs and offering solutions and support
- Researching potential leads from business directories, web searches, digital resources, and Industrial Info Resource software
- Qualifying leads from digital campaigns, conferences, references, trade shows, etc.
- Creating and maintaining a list/database of prospect clients
- Presenting and delivering information to potential clients
- Answering potential client questions and follow-up call questions
- Working with sales team when closing sale
- Tracking weekly, monthly, and quarterly performance and sales metrics
- Building pipelines with channel partners and team members to close sales
- Maintaining database (Salesforce, CRM, Excel, etc.) of prospective client information
- Closing sales and working with clients through closing process
Inside Sales Duties:
- Serve as the primary point of contact for inbound inquiries, quotations, and order management
- Support customers by identifying appropriate LED lighting products for hazardous and industrial environments
- Work closely with channel partners, electrical distributors, EPC firms, and end users
- Prepare detailed proposals, pricing, and technical documentation
- Coordinate with engineering and production teams to ensure order accuracy and on-time delivery
- Maintain CRM data and provide regular sales pipeline updates
Outside Sales Responsibilities:
- Conduct customer visits within the Houston and Gulf Coast region as needed. (Less than 10% travel)
- Attend trade shows, training sessions, and industry events to promote the brand and products
- Provide on-site product presentations and project support to key accounts as needed
- Gather market insights and feedback to inform new product development and marketing strategies
Qualifications
- 2-5 years of experience in inside/outside sales, preferably within LED lighting, electrical, or industrial product industries
- Familiarity with hazardous location classifications (Class I, Division 1 & 2, ATEX, IECEx) strongly preferred
- Previous sales training such as strategic selling, professional selling, Sandler, or SPIN selling is a plus.
- Excellent communication, relationship-building, and problem-solving skills
- Strong organizational abilities with attention to detail
- Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office
- Must be a self-starter who can work both independently and collaboratively