Inside Sales Representative

Sales Representative
Liaison Software Corporation, Lake Forest, CA

Liaison Software Corporation is seeking a motivated, relationship-driven Sales Representative to help expand our presence in the Microsoft Dynamics GP, SL, D365 Business Central, Acumatica, NetSuite and Sage Software marketplace.

For over 30 years, Liaison has developed business automation and document delivery solutions. Liaison Messenger EDD® is used by organizations throughout North America, Australia, and Europe. We are now expanding our next-generation Business Central product suite, including Liaison Central and Liaison Unispan.

This position focuses on selling to and through ERP resellers (VARs), partners, and customers in the Microsoft Dynamics and Sage ecosystems.

What You'll Do

• Make high-volume outbound calls and emails to VARs, partners, and prospects every day
• Develop and maintain relationships with ERP VARs and channel partners
• Prospect and schedule demos with new partners and clients
• Reach out to our existing 1,500+ customer base to introduce new products and find expansion opportunities
• Conduct online demos, webinars, and product presentations
• Track leads, opportunities, and activity in our CRM
• Follow up on inbound leads and partner opportunities
• Represent Liaison at regional trade shows, partner conferences, and industry events
• Coordinate marketing outreach and partner engagement activities
• Work closely with leadership on sales strategy and product positioning
• Help grow awareness of Liaison products in the Business Central marketplace

Ideal Background

• Experience selling CRM and ERP solutions or add-on products
• Comfortable spending most of the day on the phone and email
• Familiarity with Microsoft Dynamics GP, Business Central, Sage, or similar ERP platforms is highly preferred
• Understanding of CRM concepts: leads, opportunities, pipeline, and activity tracking
• Understanding of how businesses deliver invoices, statements, and other documents by email, print, and portal
• Strong communication and presentation skills
• Comfortable speaking with business owners, accounting staff, consultants, and software partners
• Self-motivated with strong organizational skills
• Tech-savvy and comfortable learning new software
• Willing and able to travel about 10–15% for regional trade shows and industry events

Compensation & Benefits

• $19.25–$26.50 per hour, based on experience (about $40,000–$55,000 a year at full time), plus 10% commission on software sales
• Overtime as earned
• Medical benefits
• 401(k) plan (eligible after one year of employment)
• Paid holidays and vacation
• Opportunity to grow with an established and expanding software company

Liaison Software Corporation develops workflow automation, customer communication, and business process solutions for ERP systems. Our products help organizations improve document delivery, customer interaction, workflow visibility, and operational efficiency.
This is an excellent opportunity for someone who enjoys technology, relationship-building, and helping businesses modernize how they work.
Location: Southern California preferred, hybrid/remote flexibility available depending on experience.