Insights Lead, Brand & Consumer Analytics

The Insights Lead, Brand & Consumer Analytics will play a critical role in transforming data into actionable business insights across Brand and Consumer-focused initiatives. This role expands the capabilities of the existing Analytics team, complementing the current onshore leads responsible for Commercial & Digital Commerce (.com) analytics and Marketing Mix Modeling (MMM) & Forecasting.

As a strategic thought partner, this individual will lead deep-dive analyses that uncover opportunities, identify drivers of performance, and translate complex findings into clear business recommendations. They will develop trusted relationships with key client stakeholders across Marketing, IT, Sales, and Finance, while also collaborating closely with internal Accenture teams supporting brand and consumer marketing initiatives.

The successful candidate will connect insights across Brand, Consumer, MMM, Commercial, and Digital Commerce workstreams to deliver a holistic view of business performance. A key expectation of this role is the ability to move beyond reporting what happened to articulating why it happened, what it means for the business, and what actions should be taken next.

Key Responsibilities

• Lead advanced analytics and insight generation for Brand and Consumer initiatives.
• Develop compelling, data-driven narratives that influence decision-making and business strategy.
• Translate complex analytical findings into actionable recommendations for executive and stakeholder audiences.
• Partner with client and internal teams to identify opportunities, solve business challenges, and drive measurable outcomes.
• Integrate insights across multiple analytics workstreams, including MMM, forecasting, commercial performance, and digital commerce.
• Elevate the quality, consistency, and business relevance of analytical deliverables and executive communications.