Internet Sales Manager

Position Overview

We are seeking an experienced, motivated, and customer-focused Internet Sales Manager to lead our digital sales efforts and deliver an exceptional online buying experience. This individual will be responsible for managing internet leads, developing a high-performing sales process, driving appointment conversions, and working closely with the sales team to maximize showroom traffic and vehicle sales.

The ideal candidate is a strong leader with excellent communication skills, a proven track record of exceeding sales goals, and a passion for providing outstanding customer service.

Key Responsibilities

• Manage all incoming internet leads from dealership websites, third-party lead providers, social media, and other digital sources.

• Respond promptly and professionally to customer inquiries via phone, email, text, and online chat.

• Convert online leads into scheduled showroom appointments and vehicle sales.

• Monitor lead response times and ensure all customer communications meet dealership standards.

• Train, coach, and motivate the internet sales team to achieve performance goals.

• Track daily, weekly, and monthly sales metrics, appointment ratios, and closing percentages.

• Maintain accurate customer records in the CRM and ensure consistent follow-up.

• Collaborate with the Sales Manager and Marketing team to improve lead generation and conversion strategies.

• Stay current on inventory, manufacturer incentives, financing options, and competitor offerings.

• Deliver a seamless, transparent, and professional customer experience from initial inquiry through delivery.

Qualifications

• Minimum of 3 years of automotive sales experience, with internet sales management experience preferred.

• Demonstrated success managing internet leads and achieving sales targets.

• Strong knowledge of CRM systems, lead management, and digital sales processes.

• Excellent written and verbal communication skills.

• Exceptional organizational and time-management abilities.

• Leadership experience with the ability to coach and develop a successful sales team.

• Professional appearance and customer-first mindset.

• Valid driver's license and clean driving record.

Preferred Skills

• Experience with dealership CRM platforms (DealerSocket, VinSolutions, Elead, or similar).

• Strong understanding of digital marketing and lead conversion strategies.

• Ability to analyze performance metrics and implement process improvements.

• Self-motivated, competitive, and goal-oriented.

• Strong problem-solving and relationship-building skills.

What We Offer

• Competitive base salary plus performance-based bonuses and commissions.

• Comprehensive health, dental, and vision insurance.

• Paid vacation and holidays.

• 401(k) with company match (where applicable).

• Ongoing training and professional development.

• Opportunities for advancement within a growing organization.

• Supportive, team-oriented work environment.

What We're Looking For

We're looking for someone who doesn't simply answer leads—they build relationships, create trust, and consistently deliver results. The right candidate is proactive, accountable, highly organized, and committed to providing every customer with a first-class buying experience. If you're passionate about automotive sales, thrive in a fast-paced environment, and enjoy leading a winning team, we'd love to hear from you.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.