ReTail & Account Management
- Development and implementation of the DACH eTail strategy for Corsair HID, SCUF, and Elgato
- Responsibility for sales and sell-out of relevant online customers
- Building and maintaining long-term relationships with key e-commerce partners
- Negotiating promotions, marketing activities, and digital placements
- Identifying new online opportunities and sales channels
Product Line & Category Management
- Managing product listings and product line expansions
- Analyzing market, competitive, and sell-out data
- Developing channel- and customer-specific product line strategies
- Optimizing availability and forecasting processes
Content & Digital Marketing
- Ensuring top-notch Product Detail Page (PDP) quality
- Managing product content, A+ content, brand stores, and digital assets
- Planning and executing marketing campaigns in collaboration with the marketing team
- Analyzing conversion rates, traffic, and retail media KPIs
Business Planning & Reporting
- Preparation of business reviews and quarterly plans
- Forecasting and revenue planning
- Analysis of relevant KPIs:
- Revenue
- Sell-out
- Conversion
- Share of Shelf
- Return on Marketing Investment
Cross-Functional Collaboration
- Close collaboration with:
- Sales
- Marketing
- Supply Chain
- Business Units
- Retail Marketing
- Distributors and retail partners