As a Contract-Lead Brand Designer, you’ll own the creative direction behind every Charlotte’s Web campaign. You’ll come up with the concepts, shape the strategy, give feedback to the design team, keep the work on brand, and help manage the team’s creative workload.
Essential Duties and Responsibilities:
Run several projects at once, keeping the work strong while still hitting deadlines
Develop the look and feel of each campaign, from first idea to final creative
Make sure final files are ready to go for every channel, both print and digital
Keep our brand guidelines up to date and build on them as the brand grows
Partner with external agencies to plan and direct brand, lifestyle, and campaign photo shoots
Help come up with ideas for packaging, signage, in-store displays, and branded swag
Qualifications:
5+ years of creative experience, ideally at a brand, an agency, or on an in-house team
A portfolio that shows your campaign work and the thinking behind it
Expert in Figma and Adobe Creative Suite (Photoshop, Illustrator); After Effects is a plus
Experience with performance marketing and a good sense of how design choices affect results
Can handle several projects and shifting priorities without letting details slip
Great at both ideas and communication. You can pitch a concept just as well as you can make it to leadership
Comfortable working within brand guidelines, and you know when it makes sense to push them
Experience with wellness, CPG, or lifestyle brands
Competencies:
Hands-on experience with Adobe Creative Suite
Thinks about the customer first and solves problems creatively
Takes ownership of the work and cares about the results
Does well in a fast-moving environment where priorities can change quickly
Physical Requirements:
This job involves sitting and working at a computer for long stretches, regular meetings and presentations, and some light office tasks, like lifting up to 10 pounds.
This position requires 1-2 days in the office.
Recruiting for this position ends on 10/30/2026.
Charlottes Web provides equal employment opportunities to all employees and applicants for employment.
Numbers & Facts
Location
Louisville, Kentucky
Website
https://www.charlottesweb.com/pages/careers
Skills
Adobe After Effectsunmatched
Adobe Creative Suiteunmatched
Adobe Illustratorunmatched
Adobe Photoshopunmatched
Campaignsunmatched
Consumer Packaged Goodsunmatched
Leadershipunmatched
Marketingunmatched
Online Marketingunmatched
Resolve Customer Issuesunmatched
Team Lead/Managerunmatched
Time Managementunmatched
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