Lead Consultant | Digital Marketing | Adobe AEM

Adobe Marketo Lead - Job Description

Lead end-to-end Adobe Marketo Engage implementation, administration, and optimization.

Design and execute multi-channel marketing campaigns, nurture programs, and lead lifecycle management.

Develop and maintain smart campaigns, email programs, landing pages, forms, and engagement programs.

Integrate Marketo with CRM platforms such as Salesforce, Dynamics 365, or other MarTech tools.

Manage lead scoring, segmentation, personalization, and marketing automation workflows.

Monitor campaign performance, analyze marketing metrics, and provide actionable insights.

Ensure data quality, governance, compliance, and best practices across Marketo instances.

Collaborate with marketing, sales, analytics, and technology teams to drive business outcomes.

Troubleshoot Marketo issues and provide platform support and enhancements.

Mentor team members and act as the SME for Adobe Marketo solutions.

Required Skills:

8+ years of Marketing Automation experience with 4+ years in Adobe Marketo Engage.

Strong expertise in Marketo programs, smart campaigns, lead scoring, and reporting.

Experience with Salesforce CRM integration and API-based integrations.

Knowledge of email marketing, demand generation, lead management, and campaign analytics.

Strong stakeholder management, communication, and leadership skills.

Project Code: Adobe on Adobe