LEAD MARKETING & COMMUNICATIONS STRATEGIST
The Lead Marketing & Communications Strategist at Bonton Farms serves as the strategic leader of the organization’s brand, messaging, and integrated communications efforts. This role is responsible for developing and executing comprehensive marketing strategies that amplify Bonton Farms’ mission, increase community engagement, strengthen donor and stakeholder relationships, and drive revenue growth across social enterprises.
This position operates with a high degree of discretion and independent judgment, advising executive leadership on brand positioning, storytelling, campaign strategy, and audience engagement. The Strategist collaborates cross-functionally to ensure cohesive messaging that reflects Bonton Farms’ mission of transforming lives through community, health, and opportunity.
KEY RESPONSIBILITIES:
Strategic Marketing Leadership
- Develop and execute integrated marketing and communications strategies aligned with organizational goals.
- Advise executive leadership on brand positioning, messaging priorities, and audience engagement strategies.
- Identify opportunities to expand reach, strengthen impact storytelling, and increase social enterprise revenue.
- Establish annual marketing objectives, KPIs, and performance benchmarks.
Brand & Message Stewardship
- Serve as the guardian of Bonton Farms’ brand identity and voice across all platforms.
- Ensure consistency in visual identity, tone, and messaging.
- Oversee brand standards and messaging frameworks for internal and external communications.
Campaign Development & Execution
- Lead development of multi-channel campaigns supporting:
o Fundraising initiatives
o Community programming
o Social enterprises (Market Café, Coffeehouse, Grocery Connect, etc.)
o Events and milestones
- Coordinate digital, print, media, and on-site marketing efforts.
- Oversee content calendars and campaign timelines.
Content Strategy & Storytelling
- Develop compelling, mission-driven narratives that highlight community transformation.
- Collaborate with program leaders to capture impact stories.
- Oversee creation of digital content, website updates, email communications, and promotional materials.
Analytics & Performance Optimization
- Track marketing performance metrics and campaign effectiveness.
- Analyze engagement, conversion, and revenue data to inform strategy adjustments.
- Provide executive leadership with regular performance reports and strategic recommendations.
Cross-Department Collaboration
- Partner with Development, Operations, Programs, and Social Enterprise teams to align marketing efforts with organizational priorities.
- Support fundraising proposals, grant storytelling, donor communications, and sponsorship materials.
- Participate in leadership discussions to integrate marketing into strategic planning.
Vendor & External Partner Management
- Manage relationships with designers, photographers, media outlets, and contractors.
- Oversee creative production and ensure high-quality deliverables.
- Negotiate vendor agreements within approved budget parameters.
ADDITIONAL RESPONSIBILITIES:
- Represent Bonton Farms at community events and networking engagements.
- Support executive communications and public relations efforts.
- Contribute to visitor experience through signage, storytelling, and on-site engagement tools.
- Maintain organized archives of marketing assets and media resources.
QUALIFICATIONS:
Required:
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
- Minimum 3–5 years of progressive marketing experience.
- Demonstrated experience developing and executing strategic marketing plans.
- Strong writing, editing, and storytelling skills.
- Experience analyzing campaign data and optimizing performance.
- Ability to operate independently and exercise sound professional judgment.
Preferred:
- Experience in nonprofit marketing or social enterprise promotion.
- Graphic design and/or video production skills.
- Knowledge of SEO, Google Analytics, and email marketing platforms.
We are an equal opportunity employer and all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
national origin, disability status, protected veteran status, or any other
characteristic protected by law.
Our Mission
Transform lives by disrupting systems of inequity, laying a foundation where change yields health, wholeness and opportunity as the norm.
Vision
The change in Bonton becomes the change in the World.
Core Principal
Our values are bathed in our Christian faith, born out of a passion for people and guide how we put them into action.
What is Bonton?
For the last 200 years, racial injustice and systemic oppression prevented opportunities in Bonton, a community in South Dallas, that were a given elsewhere. People here experienced higher rates of diabetes, stroke and cancer, and 48% of residents lived in poverty. Residents have been denied access to the seven human essentials that are necessary to survive and thrive - health & wellness, economic stability, safe and affordable housing, transportation, a sense of belonging, education and access to fair credit. Today, the community is transforming, and healing is coming from within.
Who We Are
Bonton Farms is on a mission is to transform lives by disrupting systems of inequity, laying a foundation where health, wholeness, and opportunity are the norm for all people. While many nonprofits work to solve one issue, Bonton Farms focuses on place-based interventions to build community capacity for long-term change. As the ecosystem of community resources improves, the neighbors in Bonton use these resources to build successful, self-sufficient lives, ultimately interrupting the impact of decades of disenfranchisement. Bonton Farms’ programs focus on the all of the seven human essentials that the community has been denied for so long. We invite you to come and join us in the transformation!