Lead - Product Marketing

The Opportunity

We're seeking an exceptional Product Marketing Lead to define and drive our product marketing strategy as we scale within the pharmaceutical and life sciences sectors. This is a rare opportunity to join a high-impact technology company in a major growth stage, where you'll own the entire product marketing function and directly influence how the market understands and adopts our platform.

What You'll Do

Go-to-Market Strategy

• Define and execute GTM strategies to drive awareness, demand, and adoption.
• Craft positioning and messaging for BD, Licensing, and S&E teams.
• Lead product launches and integrated campaigns.
• Align with Sales and Product on personas, buyer journeys, and value props.
• Use market and customer insights to guide strategy.

Conferences & Events

• Own strategy for key industry events (BIO, Biotech Showcase, partnering).
• Manage booth presence, speaking ops, and networking initiatives.
• Create high-impact collateral and demos; drive post-event pipeline conversion.

Campaigns & Content

• Build multi-channel campaigns (email, digital, ABM) to generate qualified leads.
• Develop case studies, ROI stories, and sales enablement tools.
• Collaborate with design for clear, engaging marketing assets.
• Ensure brand consistency and thought leadership across all touchpoints.

Sales Enablement & Success

• Equip Sales to articulate value and close deals.
• Maintain competitive intelligence and customer insights.
• Train teams on messaging, positioning, and new releases.
• Track performance and optimize GTM effectiveness.

Who You Are

Essential Qualifications

• 8+ years of product marketing experience, preferably in B2B SaaS, enterprise software, or healthcare technology
• Experience marketing to pharmaceutical, biopharma, or life sciences audiences (BD, R&D, or commercial functions)
• Proven track record developing and executing successful go-to-market strategies and product launches
• Strong understanding of complex, technical products and ability to translate features into business value
• Demonstrated success building marketing campaigns that generate measurable pipeline and revenue impact
• Experience with conference planning, event marketing, and field marketing strategies

What Sets You Apart

• Exceptional storytelling and communication skills; can make complex AI/data concepts accessible and compelling
• Strategic thinker with strong execution skills and attention to detail
• Data-driven mindset with ability to track, analyze, and optimize marketing performance
• Self-starter who thrives in ambiguous, fast-paced startup environments
• Collaborative team player who works effectively across Sales, Product, and Leadership
• Creative problem-solver with a bias toward action and experimentation
• Passion for healthcare innovation and improving patient outcomes

Bonus Points

• Prior experience in pharma Business Development, Licensing, or related functions
• Background marketing AI/ML, analytics, or decision intelligence platforms
• Experience with ABM platforms, marketing automation tools (HubSpot, Marketo), and CRM systems
• Design skills or experience working closely with designers
• MBA or advanced degree in business, marketing, or life sciences
• Track record building marketing functions at early-stage companies

What We Offer

• Impact: Your work directly enables breakthrough therapies to reach patients faster
• Ownership: Build and lead the product marketing function from the ground up
• Growth: Shape our brand and market presence during a critical growth phase
• Compensation: Competitive salary, performance bonus, and equity
• Team: Collaborative, mission-driven colleagues passionate about transforming biopharma

Location

We are a remote-first company, but looking for team members to be located in the Northeast (Boston, New York, DC, etc.)