Lifecycle Marketing Manager

Client: Leading Global Streaming / Digital Media Company
Title: Lifecycle Marketing Manager, Onsite Personalization
Location: New York, NY 10036 / Doral, FL 33172 / Burbank, CA 91502 - On-site, 5 days/week

Duration: Contract of 09 months (Extension/ Conversion will be based on performance)
Pay Range: ($70 - $75) on an hourly basis

Job Description:

• We are seeking a Lifecycle Marketing Manager to build, launch, and optimize personalized marketing campaigns across web, mobile web, and Connected TV.
• The ideal candidate will have strong experience in lifecycle marketing, audience segmentation, behavioral targeting, campaign automation, and customer journey optimization.

Responsibilities:

• Build, configure, QA, launch, and optimize personalized lifecycle campaigns.
• Manage audience segmentation, targeting rules, triggers, frequency caps, and journey orchestration.
• Monitor campaign performance and troubleshoot production issues.
• Partner with Product, Engineering, Analytics, Creative, and Marketing teams.
• Drive acquisition, engagement, retention, and monetization through personalized experiences.

Required Skills:

• 3–5 years of lifecycle marketing, marketing automation, or product marketing experience.
• Hands-on Redfast/Recurly Engage experience required.
• Strong campaign management, personalization, segmentation, and analytical skills.
• Experience managing multiple campaigns and cross-functional stakeholders.

Preferred: Braze, Marketing Cloud, Journey Optimizer, Iterable, SQL, CDPs, A/B testing, APIs/webhooks, and subscription lifecycle metrics such as churn, renewal, conversion, and LTV.

Benefits: