Lifecycle Marketing Manager

Job Summary:

We're looking for a Lifecycle Marketing Manager to own how prospective and current clients hear from us, from first inquiry through the full client journey. This role pairs lifecycle strategy with hands-on Salesforce Marketing Cloud expertise: you'll define the programs, build the journeys, write the messaging, and measure what works. You'll set the roadmap for email and SMS programs, run the platform behind them, and use data to keep improving engagement, conversion, and client experience. It's a great fit for a marketer who is as comfortable in Journey Builder and SQL as in a strategy session or a subject-line test.

Responsibilities:

• Develop and own the lifecycle marketing strategy across the client journey, including lead nurture, intake follow-up, onboarding, engagement, and re-engagement.
• Design, build, test, and optimize customer journeys in Salesforce Marketing Cloud Journey Builder, including triggered, multi-step, and behavior-based journeys.
• Plan and execute email and SMS/text programs end to end, including audience segmentation, scheduling, sending, and post-send QA.
• Write and edit copy for lifecycle emails and text messages that reflect our brand voice, empathy, and campaign goals.
• Run an ongoing testing program (A/B tests, send time, content, and personalization) and turn results into recommendations.
• Configure and maintain automations in Automation Studio, including data extracts, imports, and scheduled sends.
• Manage data extensions, segmentation logic, and list hygiene using SQL; monitor data integrity across the platform.
• Build and maintain email templates using HTML/CSS and AMPscript for dynamic personalization.
• Maintain and improve integrations between Marketing Cloud, Sales Cloud, and other systems (Smart Advocate case management, Dialpad, APIs, etc.), so lifecycle triggers reflect real client and lead status.
• Administer user accounts, roles, and permissions within Marketing Cloud and related Salesforce orgs.
• Define and report on lifecycle KPIs, including deliverability, engagement, conversion, retention, and revenue influence; troubleshoot sending or rendering issues.
• Ensure all campaigns comply with email/SMS regulations (CAN-SPAM, TCPA, CTIA) and internal opt-in/opt-out policies.
• Partner with marketing, client service, sales, IT, and data science to prioritize requests, align messaging, and recommend platform improvements.
• Document strategies, journeys, and automations for team reference.

Minimum Requirements:

• 5+ years of marketing experience, including 3+ years of hands-on Salesforce Marketing Cloud experience (Journey Builder, Automation Studio, Email Studio, Contact Builder, and data extensions).
• Proven experience owning lifecycle, CRM, or retention marketing programs and showing measurable results.
• Working knowledge of SQL and HTML/CSS; AMPscript experience strongly preferred.
• Experience building segmented, personalized email and SMS campaigns, including MobileConnect.
• Working knowledge of Salesforce Sales Cloud and Marketing Cloud.
• Strong writing skills, with the ability to draft and edit clear, compelling email and text copy.
• Analytical mindset, with experience using data to measure performance, run tests, and guide decisions.
• Familiarity with email deliverability best practices and compliance requirements (CAN-SPAM, TCPA, CTIA).
• Detail-oriented, comfortable QA-ing your own work before it goes out the door.
• Ability to work cross-functionally with marketing, client service, IT, and data science teams.

Preferred:

• Salesforce Marketing Cloud Administrator, Email Specialist, or Consultant certification.
• Experience with Marketing Cloud Account Engagement (Pardot), Data Cloud, or Marketing Cloud Personalization.
• Experience with Salesforce CRM administration or reporting and dashboards.
• Experience in legal, financial, healthcare, or other high-trust, consultative service industries.

Core Values:

• Collaboration: At Lexicon, an emphasis is placed on working together seamlessly and leveraging the collective strengths of individuals within the organization. Employees promote communication, teamwork, and the sharing of ideas to achieve common goals and objectives.
• Responsiveness: Responsiveness measures our ability to react quickly and effectively to changes, demands, or challenges. A responsive Employee fulfills all obligations effectively and timely to our current and future clients, while maintaining effectiveness and staying aware of evolving business needs or circumstances.
• Culturally Positive: The "Courage to Ask Why" reflects our culture that encourages curiosity, understanding, critical thinking, and challenging the status quo. Employees professionally question existing processes, seek new viewpoints, and explore customer-focused solutions. Employees embrace and promote the values and beliefs of the organization and demonstrate respect for their colleagues, our clients, and the broader community. Employees create a culture that encourages "asking why" through professional curiosity, understanding, critical thinking, and challenging the status quo.
• Customer Service: Employees are committed to prioritize and exceed the expectations of current and future clients. Employees know and anticipate the needs of internal and external customers and act accordingly – providing high priority to customer satisfaction.
• Accountability: True accountability thrives in partnership. We build trust through open communication, transparency, and shared problem-solving – recognizing that success is collective, not individual. By sharing information, reporting progress, and inviting feedback at every level, we create a culture where everyone feels informed, empowered, and connected to the goals we're striving toward together

Acknowledgement:

The above statements describe the job's essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents.