Live Events Sales Representative

Job Title: Live Events Sales Representative

Atlanta, GA, USA, 30349

Employment Status: Full-time

Posting Start Date: 8/12/26

If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals' parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol "HRI." Herc Rentals serves customers through approximately 609 locations and has about 9,700 employees in North America as of March 31, 2026.

Job Purpose

The Live Events Sales Representative is responsible for driving revenue growth and building strong customer relationships within the Live Events market. This role focuses on understanding customer needs, promoting equipment and service solutions, and delivering a high-quality sales and service experience that supports successful live events.

What you will do...

• Build, develop, and maintain strong relationships with new and existing Live Events customers
• Proactively identify and pursue new sales opportunities within assigned accounts and markets
• Create and execute effective sales strategies to meet or exceed revenue and activity targets
• Develop a strong understanding of market conditions, customer needs, and competitive offerings to optimize pricing and solution recommendations
• Partner closely with operations and logistics teams to ensure seamless execution, on-time delivery, and customer satisfaction
• Conduct professional sales calls and formal presentations to educate customers on equipment, services, and solutions tailored to live event applications
• Utilize CRM tools to track sales activity, manage pipelines, and report on performance metrics
• Provide exceptional customer service by responding to inquiries, resolving issues, and ensuring a positive end-to-end customer experience

Requirements

• Previous sales experience; experience in live events, entertainment, staging, or equipment rental is strongly preferred
• Valid driver's license with a clean driving record

Skills

• Strong communication, presentation, and negotiation skills
• Commitment to company values and a customer-first mindset
• Computer proficiency, including Microsoft Word and Excel
• Ability to effectively use CRM systems and sales tools
• Strong interpersonal and relationship-building skills
• Ability to analyze market and customer data to adjust sales strategies
• Self-motivated, organized, and able to manage multiple priorities in a fast-paced environment
• Ability to read, write, speak, and understand English
• Ability to sit, stand, and walk for extended periods of time

Req #: 70184

Pay Range: $70-$75K + commission + vehicle

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.