Local Store Marketing Manager

Local Store Marketing Manager Summary Job Description: Penn Station East Coast Subs is looking for a local store marketing manager to assist franchisees with marketing in their local markets. This position reports directly to the Marketing Director. Responsibilities Include but Are Not Limited To: • Developing local store marketing programs designed to build awareness, trial, and usage of Penn Station East Coast Subs. • Design and customize marketing materials to accompany these programs. • Develop a training program to teach franchisees and their managers on how to use these programs and work with the Regional Franchise Consultants/Field Marketing Representatives to ensure execution in the local markets. • Support individual stores and co-ops with local marketing strategy and assist in the development of regional/local marketing plans. • Measurement and analysis of pilot programs and system-wide programs and presenting learnings to leadership and the system overall. • Develop and maintain an ad builder and local market asset library for franchisees; customizing materials as needed. • Budget management and stewardship. • Collecting data from each ownership group on local market spends. • Social media management through strategy, scheduling, content creation, and campaign identity. • Leadership communication via weekly check-in calls and reporting. Required Qualifications & Skills: • 5-7 years of Local Store Marketing experience. • Experience in working with franchisees is required. • Highly disciplined and ability to hold others accountable. • Basic design skills and copywriting experience. • Bachelor's Degree in Marketing, Communication, Business, or equivalent. • High-energy individual with exceptional interpersonal communication skills. • Ability to work independently, while maintaining a high level of organization, attention to detail, and strong work ethic.